Adobe Marketo EngageMarketing Automation
vs
MakeAI automation you can visually build and orchestrate in real time.
Comparison · Marketing Automation · weekly run Nov 2
Adobe Marketo Engage vs Make
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Marketo Engage is the stronger AI pick in Marketing Automation: it has a visibility score of 31.1 versus 12.2 for Make, and ranks ahead in 83% of the answers that name both.
Choose Adobe Marketo Engage if…
- You want the brand AI engines rank higher (31.1 vs 12.2)
- You need SOC 2 or ISO 22301 or ISO 27018 or ISO 27017 coverage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
Choose Make if…
- AI answers describe it more positively (41% vs 22% positive)
- You need GDPR or SOC 2 Type II coverage
- Free tier with 1,000 credits per month
- Transparent pricing with paid plans from $12/month
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Marketo Engage | Make |
|---|---|---|
| Visibility score | 31.1% | 12.2% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #4 | #9 |
| Share of voice | 7.6% | 3.8% |
| Mentions this run | 42 | 22 |
| Positive in AI answers | 22% | 41% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Marketo Engage 0pp · Make 0pp over 0 weekly runs.
Engine by engine
Adobe Marketo Engage leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Adobe Marketo EngageMake
Head to head in AI answers
12 engine answers name both brands
10Adobe Marketo Engage ranked higher
2Make ranked higher
| Prompt | Engine | Adobe Marketo Engage | Make |
|---|---|---|---|
| What is a marketing automation platform and when does a company need one? | ChatGPT | #4 | #2 |
| How do I choose a marketing automation platform for a mid-market team? | ChatGPT | #2 | #6 |
| What features matter most in a marketing automation platform? | ChatGPT | #4 | #1 |
| How do companies automate campaigns and nurture leads without a dedicated tool? | AI Mode | #2 | #8 |
| What are the best marketing automation tools in 2026? | ChatGPT | #4 | #12 |
| What are the best marketing automation tools in 2026? | Perplexity | #8 | #11 |
| Best marketing automation platform for enterprise | Perplexity | #2 | #8 |
| Compare the leading marketing automation platforms | Perplexity | #2 | #11 |
| Best marketing automation platform with AI features | Perplexity | #3 | #10 |
| Which marketing automation vendors do analysts recommend? | ChatGPT | #7 | #17 |
| Which marketing automation platform has transparent pricing? | Perplexity | #3 | #6 |
| Official website of the top marketing automation platform vendors | Perplexity | #3 | #19 |
Features, pricing & fit
| Dimension | Adobe Marketo Engage | Make |
|---|---|---|
| Deployment | Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations. | Cloud, hosted on Amazon AWS |
| Integrations | — | 3500+ |
| Compliance | ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017 | GDPR, SOC 2 Type II, SOC 3, ISO 27001 |
| Support | — | Help center, Community forum, 24/7 support on Enterprise plans, Dedicated support team on Enterprise plans |
| Founded | — | 2012 |
| Headquarters | — | Prague, Czech Republic |
| Employees | — | 201–500 |
| Funding | IPO (NASDAQ) | — |
| Best for | — | Teams and organizations deploying AI and automation across the business, from a single department to company-wide. |
Pros and cons
Themes from the AI answers that mention each brand
Adobe Marketo Engage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
Make
- Free tier with 1,000 credits per month
- Transparent pricing with paid plans from $12/month
- Visual, no-code automation between existing apps
- Integrations with more than 3,000 apps
- Built-in AI agents for business workflows
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Marketo Engage vs Make”, https://slateindex.ai/compare/adobe-marketo-engage-vs-make, data of Nov 2, 2026. Licence: CC BY 4.0.