AhrefsMake your business discoverable, in search, AI, and beyond.
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Ahrefs vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 0 for Umami.
Choose Ahrefs if…
- You want the brand AI engines rank higher (56 vs 0)
- You need ISO 27001 coverage
- You prefer a larger, established vendor (51–200 employees)
- Flat tiers pricing suits your budget better than usage-based
Choose Umami if…
- You want a lower entry price ($20 vs $29)
- AI answers describe it more positively (67% vs 49% positive)
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Umami |
|---|---|---|
| Visibility score | 56% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #2 | #54 |
| Share of voice | 12% | 0% |
| Mentions this run | 61 | 0 |
| Positive in AI answers | 49% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Ahrefs leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AhrefsUmami
Head to head in AI answers
0 engine answers name both brands
0Ahrefs ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Ahrefs | Umami |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $29 / mo | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Deployment | SaaS | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | ISO 27001 | — |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2010 | 2022 |
| Headquarters | Singapore | San Francisco, CA, United States |
| Employees | 51–200 | 1–10 |
| Funding | Bootstrapped | Pre-seed · $2M raised |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Ahrefs
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Umami”, https://slateindex.ai/compare/ahrefs-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.