ApolloThe AI GTM System for Go-to-Market Teams
vs
lemlistThe only platform you need for outbound
Comparison · Sales Engagement · weekly run Nov 3
Apollo vs lemlist
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 12.9 for lemlist, and ranks ahead in 95% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 12.9)
- You want a free plan to start
- You need more native integrations (200+ vs 58+)
- AI answers describe it more positively (60% vs 34% positive)
Choose lemlist if…
- You need SOC 2 Type II coverage
- Strong cold email deliverability
- Personalized outbound and multichannel campaigns
- Free trial available
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | lemlist |
|---|---|---|
| Visibility score | 51% | 12.9% |
| Change vs last week | down−2.8% | down−1% |
| Rank in Sales Engagement | #4 | #7 |
| Share of voice | 9.4% | 3.8% |
| Mentions this run | 59 | 25 |
| Positive in AI answers | 60% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · lemlist −1pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Apollolemlist
Head to head in AI answers
22 engine answers name both brands
21Apollo ranked higher
1lemlist ranked higher
| Prompt | Engine | Apollo | lemlist |
|---|---|---|---|
| What are the best Sales Engagement tools in 2026? | ChatGPT | #3 | #6 |
| What are the best Sales Engagement tools in 2026? | AI Mode | #5 | #8 |
| What are the best Sales Engagement tools in 2026? | Perplexity | #3 | #7 |
| Top sales engagement platform options for B2B SaaS companies | ChatGPT | #3 | #7 |
| Top sales engagement platform options for B2B SaaS companies | Perplexity | #3 | #5 |
| Best sales engagement platform for startups | ChatGPT | #1 | #3 |
| Best sales engagement platform for startups | Perplexity | #1 | #2 |
| Which sales engagement platform has the best reviews? | ChatGPT | #2 | #5 |
| Which sales engagement platform has the best reviews? | AI Mode | #2 | #3 |
| Compare the leading Sales Engagement platforms | Perplexity | #5 | #10 |
| Alternatives to the most popular sales engagement platform | ChatGPT | #3 | #6 |
| Alternatives to the most popular sales engagement platform | AI Mode | #4 | #8 |
Features, pricing & fit
| Dimension | Apollo | lemlist |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | $69 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Deployment | Cloud platform | — |
| Integrations | 200+ | 58+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | SOC 2 Type II, GDPR, CCPA |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | In-app live support, 1:1 onboarding sessions, Dedicated account manager (Enterprise), Priority support (Enterprise) |
| Founded | 2015 | 2018 |
| Headquarters | San Francisco, CA | Paris, France |
| Employees | 501–1,000 | — |
| Funding | Series D · $250M raised | Secondary growth equity (Expedition Growth Capital, shares bought from existing shareholders) |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Sales and growth teams running outbound, from solo founders and agencies to scaling sales teams |
Plans side by side
lemlist
Email$69month (unlimited users, 50,000 emails/mo); $55/month billed yearly
Multichannel$109user / month; $87/user/month billed yearly
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
lemlist
- Strong cold email deliverability
- Personalized outbound and multichannel campaigns
- Free trial available
- Good value for multichannel outbound
- Intuitive interface with high user ratings
- More focused on outbound email than complete sales-process management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs lemlist”, https://slateindex.ai/compare/apollo-vs-lemlist, data of Nov 3, 2026. Licence: CC BY 4.0.