ApolloThe AI GTM System for Go-to-Market Teams
vs
UserlistAdvanced Email Automation for Product Marketers
Comparison · Email Marketing · weekly run Nov 2
Apollo vs Userlist
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userlist is the stronger AI pick in Email Marketing: it has a visibility score of 1.2 versus 0.4 for Apollo.
Choose Apollo if…
- You want a free plan to start
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Per seat pricing suits your budget better than usage-based
Choose Userlist if…
- You want the brand AI engines rank higher (1.2 vs 0.4)
- Usage-based pricing suits your budget better than per seat
- Recommended as a top choice on B2B SaaS shortlists
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | Userlist |
|---|---|---|
| Visibility score | 0.4% | 1.2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #40 | #32 |
| Share of voice | 0.3% | 0.4% |
| Mentions this run | 1 | 2 |
| Positive in AI answers | 60% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · Userlist 0pp over 0 weekly runs.
Engine by engine
Userlist leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloUserlist
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0Userlist ranked higher
Features, pricing & fit
| Dimension | Apollo | Userlist |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | No · 14-day trial |
| Deployment | Cloud platform | — |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | — |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Email support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise |
| Founded | 2015 | 2017 |
| Headquarters | San Francisco, CA | Atlanta, Georgia, United States |
| Employees | 501–1,000 | 1–10 |
| Funding | Series D · $250M raised | Pre-seed from 21 angel investors |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users. |
Plans side by side
Userlist
BasicCustommonth, 10,000 users included; $10/month for each additional 1,000 users
ProfessionalCustommonth, 10,000 users included; $12/month for each additional 1,000 users
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Userlist
- Recommended as a top choice on B2B SaaS shortlists
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs Userlist”, https://slateindex.ai/compare/apollo-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.