BrightLocalLocal marketing made simple.
vs
FraseRank on Google. Get cited by AI.
Comparison · SEO Tools · weekly run Nov 2
BrightLocal vs Frase
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
BrightLocal is the stronger AI pick in SEO Tools: it has a visibility score of 3.1 versus 2.5 for Frase, and ranks ahead in 0% of the answers that name both.
Choose BrightLocal if…
- You want the brand AI engines rank higher (3.1 vs 2.5)
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Choose Frase if…
- You want a lower entry price ($39 vs $41)
- AI answers describe it more positively (75% vs 45% positive)
- You need SOC 2 Type II attested or GDPR compliant coverage
- Budget-friendly pricing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightLocal | Frase |
|---|---|---|
| Visibility score | 3.1% | 2.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #19 | #20 |
| Share of voice | 1.3% | 0.8% |
| Mentions this run | 7 | 4 |
| Positive in AI answers | 45% | 75% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightLocal 0pp · Frase 0pp over 0 weekly runs.
Engine by engine
BrightLocal leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
BrightLocalFrase
Head to head in AI answers
1 engine answers name both brands
0BrightLocal ranked higher
1Frase ranked higher
| Prompt | Engine | BrightLocal | Frase |
|---|---|---|---|
| Which SEO Tools tools offer annual discounts? | Perplexity | #9 | #7 |
Features, pricing & fit
| Dimension | BrightLocal | Frase |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $41 / mo | $39 / mo |
| Free plan | No · 14-day trial | No · 7-day trial |
| Deployment | — | SaaS |
| Compliance | — | SOC 2 Type II attested, GDPR compliant |
| Support | Help Center, Contact us, Dedicated in-house support staff | Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise |
| Founded | 2009 | — |
| Headquarters | Brighton, UK | — |
| Employees | 51–200 | — |
| Funding | Funding entry (no series or investors stated) | Series A |
| Best for | Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API. | In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines. |
Plans side by side
BrightLocal
Track$41month per location (1 location, billed monthly)
Manage$54month per location (1 location, billed monthly)
Grow$65month per location (1 location, billed monthly)
Frase
Starter$39month, billed yearly ($49 monthly)
Professional$103month, billed yearly ($129 monthly)
Scale$239month, billed yearly ($299 monthly)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
BrightLocal
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Frase
- Budget-friendly pricing
- Affordable AI SEO tool
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightLocal vs Frase”, https://slateindex.ai/compare/brightlocal-vs-frase, data of Nov 2, 2026. Licence: CC BY 4.0.