BrightLocalLocal marketing made simple.

UmamiOpen-source web and product analytics

Comparison · SEO Tools · weekly run Nov 2

BrightLocal vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

BrightLocal is the stronger AI pick in SEO Tools: it has a visibility score of 3.1 versus 0 for Umami.

Choose BrightLocal if…

You want the brand AI engines rank higher (3.1 vs 0)
You prefer a larger, established vendor (51–200 employees)
Flat tiers pricing suits your budget better than usage-based
recommended choice for local SEO

Choose Umami if…

You want a free plan to start
AI answers describe it more positively (67% vs 45% positive)
Usage-based pricing suits your budget better than flat tiers
Lightweight, open-source, privacy-focused analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	BrightLocal	Umami
Visibility score	3.1%	0%
Change vs last week	New	New
Rank in SEO Tools	#19	#54
Share of voice	1.3%	0%
Mentions this run	7	0
Positive in AI answers	45%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

BrightLocal 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

BrightLocal leads on 3 of 3 engines

ChatGPT

4.1%

AI Mode

1.7%

Perplexity

3.7%

BrightLocalUmami

Head to head in AI answers

0 engine answers name both brands

0BrightLocal ranked higher

0Umami ranked higher

Features, pricing & fit

Dimension	BrightLocal	Umami
Pricing model	Flat tiers	Usage-based
Entry price	$41 / mo	Free; paid from $20 / mo
Free plan	No · 14-day trial	Yes
Deployment	—	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Support	Help Center, Contact us, Dedicated in-house support staff	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2009	2022
Headquarters	Brighton, UK	San Francisco, CA, United States
Employees	51–200	1–10
Funding	Funding entry (no series or investors stated)	Pre-seed · $2M raised
Best for	Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API.	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner

Plans side by side

BrightLocal

Track$41month per location (1 location, billed monthly)

Manage$54month per location (1 location, billed monthly)

Grow$65month per location (1 location, billed monthly)

BrightLocal pricing

Umami

Hobby$0month

Pro$20month

Business$200month

EnterpriseCustomcustom

Umami pricing

Pros and cons

Themes from the AI answers that mention each brand

BrightLocal

recommended choice for local SEO
specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
affordable entry pricing with annual plans