CapsuleSimple yet powerful CRM for small businesses
vs
InsightlyThe modern CRM teams love
Comparison · CRM · weekly run Nov 3
Capsule vs Insightly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Insightly is the stronger AI pick in CRM: it has a visibility score of 1.1 versus 0.9 for Capsule.
Choose Capsule if…
- You want a free plan to start
- You need PCI-DSS coverage
- simple option for very small teams
Choose Insightly if…
- You want the brand AI engines rank higher (1.1 vs 0.9)
- You need more native integrations (2000+ vs 100+)
- AI answers describe it more positively (43% vs 0% positive)
- You need GDPR or CCPA or HIPAA coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | Insightly |
|---|---|---|
| Visibility score | 0.9% | 1.1% |
| Change vs last week | up+0.5% | down−0.9% |
| Rank in CRM | #33 | #31 |
| Share of voice | 0.4% | 0.7% |
| Mentions this run | 2 | 3 |
| Positive in AI answers | 0% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · Insightly −0.8999999999999999pp over 1 weekly runs.
Engine by engine
Insightly leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
CapsuleInsightly
Head to head in AI answers
0 engine answers name both brands
0Capsule ranked higher
0Insightly ranked higher
Features, pricing & fit
| Dimension | Capsule | Insightly |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | $29 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud |
| Integrations | 100+ | 2000+ |
| Compliance | SOC 2 Type II, PCI-DSS | SOC 2 Type II, GDPR, CCPA, HIPAA |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | — |
| Founded | 2009 | 2009 |
| Headquarters | Manchester, United Kingdom | San Francisco, California, United States |
| Employees | 11–50 | 51–200 |
| Funding | Seed | Series C · $38M raised |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
Insightly
Plus$29user / month, billed annually
Professional$49user / month, billed annually
Enterprise$99user / month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs Insightly”, https://slateindex.ai/compare/capsule-vs-insightly, data of Nov 3, 2026. Licence: CC BY 4.0.