Clay vs Outreach

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Outreach is the stronger AI pick in Sales Engagement: it has a visibility score of 55.1 versus 2.9 for Clay, and ranks ahead in 100% of the answers that name both.

Choose Clay if…

You want a free plan to start
AI answers describe it more positively (33% vs 28% positive)
You need GDPR or CCPA coverage
You prefer a larger, established vendor (1,001–5,000 employees)

Choose Outreach if…

You want the brand AI engines rank higher (55.1 vs 2.9)
You need ISO 27701 or ISO 42001 or HIPAA or CSA STAR coverage
Per seat pricing suits your budget better than usage-based
Enterprise-grade, mature task-driven sequencing platform

AI visibility side by side

Latest weekly run · Nov 3

Metric	Clay	Outreach
Visibility score	2.9%	55.1%
Change vs last week	down−1.5%	down−20.3%
Rank in Sales Engagement	#25	#2
Share of voice	1.2%	10.1%
Mentions this run	9	61
Positive in AI answers	33%	28%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Clay −1.5000000000000004pp · Outreach −20.300000000000004pp over 1 weekly runs.

Engine by engine

Outreach leads on 3 of 3 engines

ChatGPT

2.8%

58.9%

AI Mode

63%

Perplexity

5.9%

43.5%

ClayOutreach

Head to head in AI answers

6 engine answers name both brands

0Clay ranked higher

6Outreach ranked higher

Prompt	Engine	Clay	Outreach
How do I choose a sales engagement platform for a mid-market team?	Perplexity	#7	#5
Best sales engagement platform for startups	ChatGPT	#8	#7
Best sales engagement platform for startups	Perplexity	#8	#7
Best sales engagement platform for enterprise	Perplexity	#8	#1
Best sales engagement platform with AI features	ChatGPT	#11	#1
Which sales engagement platform offers a free trial?	Perplexity	#13	#6

Features, pricing & fit

Dimension	Clay	Outreach
Pricing model	Usage-based	Per seat
Entry price	Free; paid from $167 / mo	Contact sales
Free plan	Yes	No
Compliance	SOC 2 Type II, ISO 27001, GDPR, CCPA	SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAA, CSA STAR
Support	Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan	Plus support included with Amplify Core, Managed services included with Amplify Pro, Technical account management and enterprise support, Professional services packages for onboarding
Founded	2017	2014
Headquarters	New York City, NY, United States	Seattle, Washington
Employees	1,001–5,000	501–1,000
Funding	Series B Expansion	Series G · $489M raised
Best for	GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows.	Revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform.