Clay vs lemlist
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
lemlist is the stronger AI pick in Sales Engagement: it has a visibility score of 12.9 versus 2.9 for Clay, and ranks ahead in 100% of the answers that name both.
Choose Clay if…
- You want a free plan to start
- You need ISO 27001 coverage
- Usage-based pricing suits your budget better than per seat
Choose lemlist if…
- You want the brand AI engines rank higher (12.9 vs 2.9)
- You want a lower entry price ($69 vs $167)
- AI answers describe it more positively (34% vs 33% positive)
- Per seat pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | lemlist |
|---|---|---|
| Visibility score | 2.9% | 12.9% |
| Change vs last week | down−1.5% | down−1% |
| Rank in Sales Engagement | #25 | #7 |
| Share of voice | 1.2% | 3.8% |
| Mentions this run | 9 | 25 |
| Positive in AI answers | 33% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · lemlist −1pp over 1 weekly runs.
Engine by engine
lemlist leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Clay | lemlist |
|---|---|---|---|
| Best sales engagement platform for startups | ChatGPT | #8 | #3 |
| Best sales engagement platform for startups | Perplexity | #8 | #2 |
| Which sales engagement platform offers a free trial? | Perplexity | #13 | #5 |
Features, pricing & fit
| Dimension | Clay | lemlist |
|---|---|---|
| Pricing model | Usage-based | Per seat |
| Entry price | Free; paid from $167 / mo | $69 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Integrations | — | 58+ |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type II, GDPR, CCPA |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | In-app live support, 1:1 onboarding sessions, Dedicated account manager (Enterprise), Priority support (Enterprise) |
| Founded | 2017 | 2018 |
| Headquarters | New York City, NY, United States | Paris, France |
| Employees | 1,001–5,000 | — |
| Funding | Series B Expansion | Secondary growth equity (Expedition Growth Capital, shares bought from existing shareholders) |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Sales and growth teams running outbound, from solo founders and agencies to scaling sales teams |
Plans side by side
Clay
lemlist
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
lemlist
- Strong cold email deliverability
- Personalized outbound and multichannel campaigns
- Free trial available
- Good value for multichannel outbound
- Intuitive interface with high user ratings
- More focused on outbound email than complete sales-process management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs lemlist”, https://slateindex.ai/compare/clay-vs-lemlist, data of Nov 3, 2026. Licence: CC BY 4.0.