Creatio vs SAP Sales Cloud
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Creatio is the stronger AI pick in CRM: it has a visibility score of 7 versus 5.6 for SAP Sales Cloud, and ranks ahead in 33% of the answers that name both.
Choose Creatio if…
- You want the brand AI engines rank higher (7 vs 5.6)
- AI answers describe it more positively (45% vs 0% positive)
- You need ISO/IEC 27001 or SOC 2 Type II coverage
- low-code process automation
Choose SAP Sales Cloud if…
- You need ISO 27001 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Best for heavy field sales and ERP-heavy operations
- Strongly positioned for manufacturing and heavy enterprise use
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Creatio | SAP Sales Cloud |
|---|---|---|
| Visibility score | 7% | 5.6% |
| Change vs last week | down−1.5% | up+1.6% |
| Rank in CRM | #12 | #15 |
| Share of voice | 2.5% | 2.1% |
| Mentions this run | 12 | 10 |
| Positive in AI answers | 45% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Creatio −1.5pp · SAP Sales Cloud +1.5999999999999996pp over 1 weekly runs.
Engine by engine
Creatio leads on 1 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Creatio | SAP Sales Cloud |
|---|---|---|---|
| Best CRM for enterprise | AI Mode | #6 | #4 |
| Which CRM vendors do analysts recommend? | ChatGPT | #6 | #7 |
| Official website of the top CRM vendors | ChatGPT | #10 | #5 |
Features, pricing & fit
| Dimension | Creatio | SAP Sales Cloud |
|---|---|---|
| Deployment | Cloud | Cloud |
| Compliance | ISO/IEC 27001, SOC 2 Type II | ISO 27001 |
| Support | Support plans, Academy, Partner network | — |
| Founded | 2014 | — |
| Headquarters | Boston, Massachusetts, USA | Walldorf, Germany |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series D (unconfirmed) · $268M raised | — |
| Best for | Mid-size and enterprise organizations, especially in financial services, wanting CRM with no-code workflow and AI agents | Companies already running SAP systems such as S/4HANA that want a connected B2B sales CRM. |
Pros and cons
Themes from the AI answers that mention each brand
Creatio
- low-code process automation
- workflow automation combined with CRM
- best for agile process-driven enterprises
- configurable workflows and process automation
- accessible composable pricing bundling workflow and CRM
SAP Sales Cloud
- Best for heavy field sales and ERP-heavy operations
- Strongly positioned for manufacturing and heavy enterprise use
- Deep native alignment with S/4HANA backend systems
- Suited to SAP-centric operations and ERP-central businesses
- Other CRMs such as Dynamics 365 or HubSpot can be better depending on architecture and requirements
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Creatio vs SAP Sales Cloud”, https://slateindex.ai/compare/creatio-vs-sap-sales-cloud, data of Nov 3, 2026. Licence: CC BY 4.0.