Fathom Analytics vs Heap

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 3.3 for Heap, and ranks ahead in 33% of the answers that name both.

Choose Fathom Analytics if…

You want the brand AI engines rank higher (14.6 vs 3.3)
AI answers describe it more positively (50% vs 15% positive)
You need GDPR or CCPA or ePrivacy or PECR coverage
privacy-focused, cookie-free analytics

Choose Heap if…

You want a free plan to start
You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
Automatic event capture (autocapture)
Retroactive analysis without a predefined tracking plan

AI visibility side by side

Latest weekly run · Nov 2

Metric	Fathom Analytics	Heap
Visibility score	14.6%	3.3%
Change vs last week	New	New
Rank in Web Analytics	#8	#20
Share of voice	4%	1.8%
Mentions this run	20	9
Positive in AI answers	50%	15%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Fathom Analytics 0pp · Heap 0pp over 0 weekly runs.

Engine by engine

Fathom Analytics leads on 3 of 3 engines

ChatGPT

16.5%

1.9%

AI Mode

15.9%

Perplexity

11.5%

Fathom AnalyticsHeap

Head to head in AI answers

3 engine answers name both brands

1Fathom Analytics ranked higher

2Heap ranked higher

Prompt	Engine	Fathom Analytics	Heap
Compare the leading Web Analytics platforms	Perplexity	#10	#6
Which Web Analytics tools offer annual discounts?	Perplexity	#2	#8
Official website of the top web analytics tool vendors	ChatGPT	#12	#8

Features, pricing & fit

Dimension	Fathom Analytics	Heap
Pricing model	Usage-based	Usage-based
Entry price	$15 / mo	Contact sales
Free plan	No · 7-day trial	Yes
Deployment	Hosted software-as-a-service	Cloud-based; deployment starts by installing a free tracking snippet on the site
Integrations	—	100+
Compliance	GDPR, CCPA, ePrivacy, PECR	SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018
Support	Email support, Help centre	Email support, Standard support, Dedicated customer success manager (Premier), Heap Community
Founded	2018	—
Headquarters	Victoria, British Columbia, Canada	—
Employees	1–10	—
Funding	Bootstrapped	Series D · $205M raised
Best for	European companies and agencies that want website analytics without cookies or personal data collection.	Product and growth teams that want complete user behavior data without engineering-led event tagging