AttioThe CRM for agentic revenue.
vs
folkThe AI CRM for your entire sales motion
Comparison · CRM · weekly run Nov 3
Attio vs folk
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Attio is the stronger AI pick in CRM: it has a visibility score of 8.9 versus 0.6 for folk, and ranks ahead in 50% of the answers that name both.
Choose Attio if…
- You want the brand AI engines rank higher (8.9 vs 0.6)
- You want a free plan to start
- AI answers describe it more positively (64% vs 50% positive)
- You prefer a larger, established vendor (201–500 employees)
Choose folk if…
- You want a lower entry price ($24 vs $44)
- You need SOC 2 or GDPR coverage
- potential cost savings when compared with other CRMs
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Attio | folk |
|---|---|---|
| Visibility score | 8.9% | 0.6% |
| Change vs last week | no change0% | down−0.9% |
| Rank in CRM | #8 | #37 |
| Share of voice | 2.8% | 0.4% |
| Mentions this run | 13 | 2 |
| Positive in AI answers | 64% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Attio 0pp · folk −0.9pp over 1 weekly runs.
Engine by engine
Attio leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Attiofolk
Head to head in AI answers
2 engine answers name both brands
1Attio ranked higher
1folk ranked higher
| Prompt | Engine | Attio | folk |
|---|---|---|---|
| Top CRM options for B2B SaaS companies | Perplexity | #5 | #9 |
| Which CRM tools offer annual discounts? | Perplexity | #17 | #12 |
Features, pricing & fit
| Dimension | Attio | folk |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $44 per seat / mo | $24 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Deployment | Cloud | Cloud |
| Integrations | — | 5000+ |
| Compliance | — | SOC 2, GDPR |
| Support | Help center, Chat and email, Priority support, Migration service | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager |
| Founded | 2019 | 2020 |
| Headquarters | London, United Kingdom | France |
| Employees | 201–500 | 11–50 |
| Funding | Series B · $116M raised | Seed |
| Best for | Startups and fast-growing revenue teams that want a flexible, AI-driven CRM | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM |
Plans side by side
Attio
Free$0user/month
Plus$44user/month, billed monthly ($35 billed annually)
Pro$99user/month, billed monthly ($79 billed annually)
EnterpriseCustomcustom quote, billed annually
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
Pros and cons
Themes from the AI answers that mention each brand
Attio
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
- Suited to startups and product-led growth
- Reduces manual CRM data entry
folk
- potential cost savings when compared with other CRMs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Attio vs folk”, https://slateindex.ai/compare/attio-vs-folk, data of Nov 3, 2026. Licence: CC BY 4.0.