folkThe AI CRM for your entire sales motion
vs
InsightlyThe modern CRM teams love
Comparison · CRM · weekly run Nov 3
folk vs Insightly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Insightly is the stronger AI pick in CRM: it has a visibility score of 1.1 versus 0.6 for folk.
Choose folk if…
- You want a lower entry price ($24 vs $29)
- You need more native integrations (5000+ vs 2000+)
- AI answers describe it more positively (50% vs 43% positive)
- You need SOC 2 coverage
Choose Insightly if…
- You want the brand AI engines rank higher (1.1 vs 0.6)
- You need SOC 2 Type II or CCPA or HIPAA coverage
- You prefer a larger, established vendor (51–200 employees)
- Excellent for project-based services and analytics
AI visibility side by side
Latest weekly run · Nov 3
| Metric | folk | Insightly |
|---|---|---|
| Visibility score | 0.6% | 1.1% |
| Change vs last week | down−0.9% | down−0.9% |
| Rank in CRM | #37 | #31 |
| Share of voice | 0.4% | 0.7% |
| Mentions this run | 2 | 3 |
| Positive in AI answers | 50% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
folk −0.9pp · Insightly −0.8999999999999999pp over 1 weekly runs.
Engine by engine
Insightly leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
folkInsightly
Head to head in AI answers
0 engine answers name both brands
0folk ranked higher
0Insightly ranked higher
Features, pricing & fit
| Dimension | folk | Insightly |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $24 per seat / mo | $29 per seat / mo |
| Free plan | No · 14-day trial | No · 14-day trial |
| Deployment | Cloud | Cloud |
| Integrations | 5000+ | 2000+ |
| Compliance | SOC 2, GDPR | SOC 2 Type II, GDPR, CCPA, HIPAA |
| Support | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager | — |
| Founded | 2020 | 2009 |
| Headquarters | France | San Francisco, California, United States |
| Employees | 11–50 | 51–200 |
| Funding | Seed | Series C · $38M raised |
| Best for | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules |
Plans side by side
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
Insightly
Plus$29user / month, billed annually
Professional$49user / month, billed annually
Enterprise$99user / month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
folk
- potential cost savings when compared with other CRMs
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “folk vs Insightly”, https://slateindex.ai/compare/folk-vs-insightly, data of Nov 3, 2026. Licence: CC BY 4.0.