FullStory vs Hotjar
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Product Analytics: it has a visibility score of 9.1 versus 2.2 for Hotjar, and ranks ahead in 33% of the answers that name both.
Choose FullStory if…
- You want the brand AI engines rank higher (9.1 vs 2.2)
- AI answers describe it more positively (19% vs 6% positive)
- You need SOC 2 Type II or SOC 3 or ISO 42001 coverage
- Flat tiers pricing suits your budget better than usage-based
Choose Hotjar if…
- You need SOC 2 Type 2 coverage
- Usage-based pricing suits your budget better than flat tiers
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
AI visibility side by side
Latest weekly run · Nov 3
| Metric | FullStory | Hotjar |
|---|---|---|
| Visibility score | 9.1% | 2.2% |
| Change vs last week | up+0.1% | up+0.8% |
| Rank in Product Analytics | #9 | #16 |
| Share of voice | 3.8% | 0.7% |
| Mentions this run | 19 | 3 |
| Positive in AI answers | 19% | 6% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory +0.1999999999999993pp · Hotjar +0.8000000000000003pp over 1 weekly runs.
Engine by engine
FullStory leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | FullStory | Hotjar |
|---|---|---|---|
| How do I choose a product analytics tool for a mid-market team? | AI Mode | #3 | #2 |
| What should a product analytics tool integrate with? | ChatGPT | #2 | #3 |
| Official website of the top product analytics tool vendors | ChatGPT | #15 | #10 |
Features, pricing & fit
| Dimension | FullStory | Hotjar |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Free; paid from $39 / mo |
| Free plan | Yes | Yes |
| Integrations | — | 10+ |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education |
| Founded | 2014 | — |
| Headquarters | Atlanta, GA, United States | — |
| Employees | 501–1,000 | — |
| Funding | Series C (one source: $32M led by Stripes) | — |
| Best for | Product, UX, and growth teams | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. |
Plans side by side
Hotjar
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “FullStory vs Hotjar”, https://slateindex.ai/compare/fullstory-vs-hotjar, data of Nov 3, 2026. Licence: CC BY 4.0.