FullStory vs Pirsch

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

FullStory is the stronger AI pick in Web Analytics: it has a visibility score of 4.6 versus 1.9 for Pirsch, and ranks ahead in 0% of the answers that name both.

Choose FullStory if…

You want the brand AI engines rank higher (4.6 vs 1.9)
You want a free plan to start
You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
You prefer a larger, established vendor (501–1,000 employees)

Choose Pirsch if…

You need GDPR or CCPA or PECR or Schrems II coverage
Usage-based pricing suits your budget better than flat tiers
low starting price

AI visibility side by side

Latest weekly run · Nov 2

Metric	FullStory	Pirsch
Visibility score	4.6%	1.9%
Change vs last week	New	New
Rank in Web Analytics	#16	#26
Share of voice	1.8%	0.5%
Mentions this run	10	3
Positive in AI answers	19%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

FullStory 0pp · Pirsch 0pp over 0 weekly runs.

Engine by engine

FullStory leads on 2 of 3 engines

ChatGPT

3.3%

3.7%

AI Mode

1.3%

Perplexity

9.1%

FullStoryPirsch

Head to head in AI answers

1 engine answers name both brands

0FullStory ranked higher

1Pirsch ranked higher

Prompt	Engine	FullStory	Pirsch
How much does a web analytics tool cost per month?	Perplexity	#7	#4

Features, pricing & fit

Dimension	FullStory	Pirsch
Pricing model	Flat tiers	Usage-based
Entry price	Contact sales	$6 / mo
Free plan	Yes	No · 30-day trial
Deployment	—	Cloud hosted in Germany, with on-premise installation available on the Enterprise plan
Compliance	SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001	GDPR, CCPA, PECR, Schrems II
Support	Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance	Community forum, Email support, Priority support on Plus plan, Dedicated support on Enterprise plan
Founded	2014	2019
Headquarters	Atlanta, GA, United States	Rheda-Wiedenbrück, Germany
Employees	501–1,000	1–10
Funding	Series C (one source: $32M led by Stripes)	Bootstrapped
Best for	Product, UX, and growth teams	Small businesses, freelancers and agencies that want simple, privacy-friendly analytics without cookie banners