Fathom Analytics vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 8.4 for Umami, and ranks ahead in 75% of the answers that name both.

Choose Fathom Analytics if…

You want the brand AI engines rank higher (14.6 vs 8.4)
You want a lower entry price ($15 vs $20)
You need GDPR or CCPA or ePrivacy or PECR coverage
privacy-focused, cookie-free analytics

Choose Umami if…

You want a free plan to start
AI answers describe it more positively (67% vs 50% positive)
Lightweight, open-source, privacy-focused analytics
Free hosted tier or free self-hosted option

AI visibility side by side

Latest weekly run · Nov 2

Metric	Fathom Analytics	Umami
Visibility score	14.6%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#8	#11
Share of voice	4%	2.3%
Mentions this run	20	12
Positive in AI answers	50%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Fathom Analytics 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Fathom Analytics leads on 3 of 3 engines

ChatGPT

16.5%

13.9%

AI Mode

15.9%

4.1%

Perplexity

11.5%

7.2%

Fathom AnalyticsUmami

Head to head in AI answers

8 engine answers name both brands

6Fathom Analytics ranked higher

2Umami ranked higher

Prompt	Engine	Fathom Analytics	Umami
Alternatives to the most popular web analytics tool	ChatGPT	#4	#5
Alternatives to the most popular web analytics tool	AI Mode	#5	#4
Alternatives to the most popular web analytics tool	Perplexity	#4	#5
Most affordable web analytics tool that is still reliable	AI Mode	#2	#4
How much does a web analytics tool cost per month?	ChatGPT	#5	#6
How much does a web analytics tool cost per month?	Perplexity	#6	#3
Which web analytics tool has transparent pricing?	ChatGPT	#2	#3
Official website of the top web analytics tool vendors	ChatGPT	#12	#14

Features, pricing & fit

Dimension	Fathom Analytics	Umami
Pricing model	Usage-based	Usage-based
Entry price	$15 / mo	Free; paid from $20 / mo
Free plan	No · 7-day trial	Yes
Deployment	Hosted software-as-a-service	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Compliance	GDPR, CCPA, ePrivacy, PECR	—
Support	Email support, Help centre	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2018	2022
Headquarters	Victoria, British Columbia, Canada	San Francisco, CA, United States
Employees	1–10	1–10
Funding	Bootstrapped	Pre-seed · $2M raised
Best for	European companies and agencies that want website analytics without cookies or personal data collection.	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner