Google Keyword PlannerFree keyword research and search volume data inside Google Ads.
vs
Moz ProSimplify SEO, own AI search, and grow faster
Comparison · SEO Tools · weekly run Nov 2
Google Keyword Planner vs Moz Pro
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 2.2 for Google Keyword Planner.
Choose Google Keyword Planner if…
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- free keyword research tool
- keyword ideas and search-volume data
Choose Moz Pro if…
- You want the brand AI engines rank higher (25.9 vs 2.2)
- AI answers describe it more positively (31% vs 0% positive)
- structured educational resources
- industry-standard metrics like Domain Authority
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | Moz Pro |
|---|---|---|
| Visibility score | 2.2% | 25.9% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #5 |
| Share of voice | 0.5% | 6.8% |
| Mentions this run | 3 | 35 |
| Positive in AI answers | 0% | 31% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · Moz Pro 0pp over 0 weekly runs.
Engine by engine
Moz Pro leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Google Keyword PlannerMoz Pro
Head to head in AI answers
0 engine answers name both brands
0Google Keyword Planner ranked higher
0Moz Pro ranked higher
Features, pricing & fit
| Dimension | Google Keyword Planner | Moz Pro |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $49 / mo |
| Free plan | — | Yes |
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | Cloud-based software as a service |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | — |
| Support | — | 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | — |
| Employees | 5,000+ | — |
| Funding | — | Series C · $29M raised |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit |
Plans side by side
Google Keyword Planner
Pricing not available.
Moz Pro
Starter$49month
Standard$99month
Medium$179month
Large$299month
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Moz Pro
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs Moz Pro”, https://slateindex.ai/compare/google-keyword-planner-vs-moz-pro, data of Nov 2, 2026. Licence: CC BY 4.0.