HubSpotThe agentic customer platform to scale your business.

Moz ProSimplify SEO, own AI search, and grow faster

Comparison · SEO Tools · weekly run Nov 2

HubSpot vs Moz Pro

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 10.5 for HubSpot, and ranks ahead in 82% of the answers that name both.

Choose HubSpot if…

You want a lower entry price ($7 vs $49)
AI answers describe it more positively (35% vs 31% positive)
You need SOC 2 Type II or SOC 3 coverage
Per seat pricing suits your budget better than flat tiers

Choose Moz Pro if…

You want the brand AI engines rank higher (25.9 vs 10.5)
Flat tiers pricing suits your budget better than per seat
structured educational resources
industry-standard metrics like Domain Authority

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Moz Pro
Visibility score	10.5%	25.9%
Change vs last week	New	New
Rank in SEO Tools	#9	#5
Share of voice	3.9%	6.8%
Mentions this run	21	35
Positive in AI answers	35%	31%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Moz Pro 0pp over 0 weekly runs.

Engine by engine

Moz Pro leads on 2 of 3 engines

ChatGPT

9.6%

34.1%

AI Mode

4.1%

28.7%

Perplexity

17.8%

15%

HubSpotMoz Pro

Head to head in AI answers

11 engine answers name both brands

2HubSpot ranked higher

9Moz Pro ranked higher

Prompt	Engine	HubSpot	Moz Pro
What is an SEO tool and when does a company need one?	ChatGPT	#1	#5
How do I choose an SEO tool for a mid-market team?	AI Mode	#4	#7
What features matter most in an SEO tool?	ChatGPT	#7	#5
What is the difference between an SEO tool and Marketing Automation?	ChatGPT	#6	#3
What is the difference between an SEO tool and Marketing Automation?	AI Mode	#4	#3
What should an SEO tool integrate with?	ChatGPT	#12	#6
What are the best SEO Tools tools in 2026?	Perplexity	#16	#8
Compare the leading SEO Tools platforms	Perplexity	#12	#4
Which SEO Tools vendors do analysts recommend?	Perplexity	#15	#5
Which SEO tool offers a free trial?	Perplexity	#7	#3
Official website of the top SEO tool vendors	Perplexity	#21	#3

Features, pricing & fit

Dimension	HubSpot	Moz Pro
Pricing model	Per seat	Flat tiers
Entry price	Free; paid from $7 per seat / mo	Free; paid from $49 / mo
Free plan	Yes	Yes
Onboarding fee	$3,000	—
Deployment	Cloud	Cloud-based software as a service
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	—
Support	Phone	24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough
Founded	2006	—
Headquarters	Cambridge, Massachusetts, United States	—
Employees	5,000+	—
Funding	Corporate round	Series C · $29M raised
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit

Plans side by side

HubSpot

Free$0month

Starter$7month per seat (promotional, new customers; $20/mo/seat standard)

Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)

Enterprise$3,600month, includes 5 Core Seats

HubSpot pricing

Moz Pro

Starter$49month

Standard$99month

Medium$179month

Large$299month

EnterpriseCustomcontact sales

Moz Pro pricing

Pros and cons

Themes from the AI answers that mention each brand

HubSpot

intuitive, user-friendly interface
generous free tier
all-in-one CRM and marketing platform
tight CRM integration for live chat and service
good fit for startups and small businesses

higher-tier costs and onboarding fees
higher month-to-month pricing than annual plans

Moz Pro

structured educational resources
industry-standard metrics like Domain Authority
30-day free trial, one of the longest
cost-effective, user-friendly alternative for foundational tracking and local SEO
simpler, lower-cost all-in-one platform good for beginners and small teams