InsightlyThe modern CRM teams love
vs
NutshellPowerful & Easy-to-Use CRM for Small Businesses
Comparison · CRM · weekly run Nov 3
Insightly vs Nutshell
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nutshell is the stronger AI pick in CRM: it has a visibility score of 6 versus 1.1 for Insightly.
Choose Insightly if…
- You need SOC 2 Type II or HIPAA coverage
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
Choose Nutshell if…
- You want the brand AI engines rank higher (6 vs 1.1)
- You want a lower entry price ($13 vs $29)
- You need SOC 2 or CASA (App Defense Alliance) coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Insightly | Nutshell |
|---|---|---|
| Visibility score | 1.1% | 6% |
| Change vs last week | down−0.9% | New |
| Rank in CRM | #31 | #14 |
| Share of voice | 0.7% | 1.4% |
| Mentions this run | 3 | 7 |
| Positive in AI answers | 43% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Insightly −0.8999999999999999pp · Nutshell +6pp over 1 weekly runs.
Engine by engine
Nutshell leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
InsightlyNutshell
Head to head in AI answers
0 engine answers name both brands
0Insightly ranked higher
0Nutshell ranked higher
Features, pricing & fit
| Dimension | Insightly | Nutshell |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $29 per seat / mo | $13 per seat / mo |
| Free plan | No · 14-day trial | No · 14-day trial |
| Onboarding fee | — | Included |
| Deployment | Cloud | Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps. |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, GDPR, CCPA, HIPAA | SOC 2, GDPR, CCPA, CASA (App Defense Alliance) |
| Support | — | Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan |
| Founded | 2009 | 2009 |
| Headquarters | San Francisco, California, United States | — |
| Employees | 51–200 | — |
| Funding | Series C · $38M raised | Series A, led by Plymouth Growth |
| Best for | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules | Small businesses and small sales teams that want a simple CRM with built-in marketing. |
Plans side by side
Insightly
Plus$29user / month, billed annually
Professional$49user / month, billed annually
Enterprise$99user / month, billed annually
Nutshell
Foundation$13per user, per month
Growth$25per user, per month
Pro$42per user, per month
Business$59per user, per month
Top tier (name not stated)$79per user, per month
Pros and cons
Themes from the AI answers that mention each brand
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Nutshell
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Insightly vs Nutshell”, https://slateindex.ai/compare/insightly-vs-nutshell, data of Nov 3, 2026. Licence: CC BY 4.0.