KeapSmall business CRM and automation platform
vs
MailPoetBetter Email for WordPress-Powered Websites.
Comparison · Email Marketing · weekly run Nov 2
Keap vs MailPoet
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
MailPoet is the stronger AI pick in Email Marketing: it has a visibility score of 0.3 versus 0 for Keap.
Choose Keap if…
- You prefer a larger, established vendor (201–500 employees)
- Flat tiers pricing suits your budget better than usage-based
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
Choose MailPoet if…
- You want the brand AI engines rank higher (0.3 vs 0)
- You want a free plan to start
- You need GDPR compliant (vendor claim) coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Keap | MailPoet |
|---|---|---|
| Visibility score | 0% | 0.3% |
| Change vs last week | New | New |
| Rank in Email Marketing | #49 | #41 |
| Share of voice | 0% | 0.2% |
| Mentions this run | 0 | 1 |
| Positive in AI answers | 25% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Keap 0pp · MailPoet 0pp over 0 weekly runs.
Engine by engine
MailPoet leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
KeapMailPoet
Head to head in AI answers
0 engine answers name both brands
0Keap ranked higher
0MailPoet ranked higher
Features, pricing & fit
| Dimension | Keap | MailPoet |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $299 / mo | Contact sales |
| Free plan | No | Yes |
| Deployment | Cloud | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. |
| Integrations | 5000+ | — |
| Compliance | — | GDPR compliant (vendor claim) |
| Support | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin |
| Founded | 2001 | 2011 |
| Headquarters | Chandler, Arizona, United States | Marseille, France |
| Employees | 201–500 | 11–50 |
| Funding | Debt | — |
| Best for | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. |
Plans side by side
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
Pros and cons
Themes from the AI answers that mention each brand
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
MailPoet
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Keap vs MailPoet”, https://slateindex.ai/compare/keap-vs-mailpoet, data of Nov 2, 2026. Licence: CC BY 4.0.