KeapSmall business CRM and automation platform
vs
PegaThe leading AI-powered platform for enterprise transformation
Comparison · CRM · weekly run Nov 3
Keap vs Pega
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pega is the stronger AI pick in CRM: it has a visibility score of 1 versus 0.8 for Keap.
Choose Keap if…
- You need more native integrations (5000+ vs 200+)
- AI answers describe it more positively (25% vs 20% positive)
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
Choose Pega if…
- You want the brand AI engines rank higher (1 vs 0.8)
- You need SOC 1 Type II or SOC 2 Type II or ISO 27001 or ISO 42001 or ISO 22301:2019 or ISO 9001 or CSA or PCI DSS or Cyber Essentials or Cyber Essentials Plus or HITRUST or GDPR or FedRAMP or HIPAA or IRAP coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong fit for workflow automation, RPA, case management, and decisioning
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Keap | Pega |
|---|---|---|
| Visibility score | 0.8% | 1% |
| Change vs last week | down−0.4% | no change0% |
| Rank in CRM | #36 | #32 |
| Share of voice | 0.4% | 0.4% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 25% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Keap −0.30000000000000004pp · Pega 0pp over 1 weekly runs.
Engine by engine
Pega leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
KeapPega
Head to head in AI answers
0 engine answers name both brands
0Keap ranked higher
0Pega ranked higher
Features, pricing & fit
| Dimension | Keap | Pega |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $299 / mo | — |
| Free plan | No | — |
| Deployment | Cloud | Cloud (Pega Cloud, fully managed SaaS) |
| Integrations | 5000+ | 200+ |
| Compliance | — | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 42001, ISO 22301:2019, ISO 9001, CSA, PCI DSS, Cyber Essentials, Cyber Essentials Plus, HITRUST, GDPR, FedRAMP, HIPAA, IRAP |
| Support | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center | — |
| Founded | 2001 | 1983 |
| Headquarters | Chandler, Arizona, United States | Waltham, Massachusetts, United States |
| Employees | 201–500 | 5,000+ |
| Funding | Debt | IPO |
| Best for | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation | Large enterprises in regulated industries that need governed workflow automation and decisioning |
Plans side by side
Pega
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Pega
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
- AI-powered decisioning and workflow tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Keap vs Pega”, https://slateindex.ai/compare/keap-vs-pega, data of Nov 3, 2026. Licence: CC BY 4.0.