LumarFind, prioritize, and fix SEO, GEO/AEO, & website issues at scale
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Lumar vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Lumar is the stronger AI pick in SEO Tools: it has a visibility score of 0.8 versus 0 for Umami.
Choose Lumar if…
- You want the brand AI engines rank higher (0.8 vs 0)
- You need SOC 2 Type 2 coverage
- You prefer a larger, established vendor (51–200 employees)
Choose Umami if…
- AI answers describe it more positively (67% vs 0% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Lumar | Umami |
|---|---|---|
| Visibility score | 0.8% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #36 | #54 |
| Share of voice | 0.4% | 0% |
| Mentions this run | 2 | 0 |
| Positive in AI answers | 0% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Lumar 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Lumar leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
LumarUmami
Head to head in AI answers
0 engine answers name both brands
0Lumar ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Lumar | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Cloud-based | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | SOC 2 Type 2 | — |
| Support | Dedicated SEO and GEO professional services team with strategy help and regular crawl reviews, Customer success team | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2010 | 2022 |
| Headquarters | New York, NY, United States | San Francisco, CA, United States |
| Employees | 51–200 | 1–10 |
| Funding | Series B | Pre-seed · $2M raised |
| Best for | Enterprise SEO, web accessibility and digital marketing teams running large, complex websites | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Lumar
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Lumar
Profile in progress.
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Lumar vs Umami”, https://slateindex.ai/compare/lumar-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.