MixpanelProduct intelligence platform for the AI era
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
Mixpanel vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Mixpanel is the stronger AI pick in Web Analytics: it has a visibility score of 29.8 versus 8.4 for Umami, and ranks ahead in 50% of the answers that name both.
Choose Mixpanel if…
- You want the brand AI engines rank higher (29.8 vs 8.4)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 coverage
- You prefer a larger, established vendor (201–500 employees)
- Fast setup and clean, intuitive interface
Choose Umami if…
- AI answers describe it more positively (67% vs 51% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Mixpanel | Umami |
|---|---|---|
| Visibility score | 29.8% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #5 | #11 |
| Share of voice | 8.6% | 2.3% |
| Mentions this run | 42 | 12 |
| Positive in AI answers | 51% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Mixpanel 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Mixpanel leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MixpanelUmami
Head to head in AI answers
4 engine answers name both brands
2Mixpanel ranked higher
2Umami ranked higher
| Prompt | Engine | Mixpanel | Umami |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #5 | #16 |
| Alternatives to the most popular web analytics tool | Perplexity | #7 | #5 |
| How much does a web analytics tool cost per month? | ChatGPT | #8 | #6 |
| Official website of the top web analytics tool vendors | ChatGPT | #5 | #14 |
Features, pricing & fit
| Dimension | Mixpanel | Umami |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701 | — |
| Support | Docs and tutorials, Community, Dedicated success team on Enterprise | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2009 | 2022 |
| Headquarters | San Francisco, CA | San Francisco, CA, United States |
| Employees | 201–500 | 1–10 |
| Funding | Series C · $277M raised | Pre-seed · $2M raised |
| Best for | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Mixpanel
Free$0month
Growth$0month, starts at; usage-based on event volume
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Mixpanel
- Fast setup and clean, intuitive interface
- Event-based behavioral and product analytics
- Strong funnel and retention reporting
- Transparent, self-serve, usage-based pricing
- Free tier and low-cost paid plans
- Steep enterprise pricing
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Mixpanel vs Umami”, https://slateindex.ai/compare/mixpanel-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.