Mouseflow vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 0.3 for Mouseflow, and ranks ahead in 100% of the answers that name both.

Choose Mouseflow if…

You need GDPR or CCPA or LGPD or ISO 27001 or SOC 2 Type II or PCI DSS or HIPAA (US data center) or EU-US DPF coverage
You prefer a larger, established vendor (51–200 employees)
Flat tiers pricing suits your budget better than usage-based

Choose Umami if…

You want the brand AI engines rank higher (8.4 vs 0.3)
You want a lower entry price ($20 vs $25)
AI answers describe it more positively (67% vs 0% positive)
Usage-based pricing suits your budget better than flat tiers

AI visibility side by side

Latest weekly run · Nov 2

Metric	Mouseflow	Umami
Visibility score	0.3%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#38	#11
Share of voice	0.2%	2.3%
Mentions this run	1	12
Positive in AI answers	0%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Mouseflow 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Umami leads on 3 of 3 engines

ChatGPT

0.9%

13.9%

AI Mode

4.1%

Perplexity

7.2%

MouseflowUmami

Head to head in AI answers

1 engine answers name both brands

0Mouseflow ranked higher

1Umami ranked higher

Prompt	Engine	Mouseflow	Umami
Official website of the top web analytics tool vendors	ChatGPT	#17	#14

Features, pricing & fit

Dimension	Mouseflow	Umami
Pricing model	Flat tiers	Usage-based
Entry price	Free; paid from $25 / mo	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	A small JavaScript snippet added before the closing body tag of a website	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Integrations	42+	—
Compliance	GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II, PCI DSS, HIPAA (US data center), EU-US DPF	—
Support	In-app chat, Live chat and email support, Personalized onboarding and training for enterprise customers, Dedicated customer success manager on higher plans	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2009	2022
Headquarters	Copenhagen, Denmark	San Francisco, CA, United States
Employees	51–200	1–10
Funding	Seed	Pre-seed · $2M raised
Best for	Marketing, CRO, eCommerce, UX and analytics teams that need to see why website visitors drop off	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner