Reply.io vs ZoomInfo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Reply.io is the stronger AI pick in Sales Engagement: it has a visibility score of 14.4 versus 11.2 for ZoomInfo, and ranks ahead in 33% of the answers that name both.
Choose Reply.io if…
- You want the brand AI engines rank higher (14.4 vs 11.2)
- AI answers describe it more positively (42% vs 25% positive)
- You need SOC 2 coverage
- Flat tiers pricing suits your budget better than per seat
Choose ZoomInfo if…
- You need CCPA or ISO 27001 or ISO 27701 or SOC 2 Type II or TRUSTe GDPR or TRUSTe CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Per seat pricing suits your budget better than flat tiers
- High-accuracy contact data and direct dials
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Reply.io | ZoomInfo |
|---|---|---|
| Visibility score | 14.4% | 11.2% |
| Change vs last week | down−3.3% | up+1.8% |
| Rank in Sales Engagement | #6 | #8 |
| Share of voice | 3.5% | 3.5% |
| Mentions this run | 23 | 20 |
| Positive in AI answers | 42% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Reply.io −3.299999999999999pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.
Engine by engine
Reply.io leads on 2 of 3 engines
Head to head in AI answers
6 engine answers name both brands
| Prompt | Engine | Reply.io | ZoomInfo |
|---|---|---|---|
| Compare the leading Sales Engagement platforms | Perplexity | #6 | #14 |
| Most affordable sales engagement platform that is still reliable | AI Mode | #5 | #2 |
| Which Sales Engagement vendors do analysts recommend? | Perplexity | #9 | #6 |
| Which Sales Engagement tools offer annual discounts? | Perplexity | #5 | #16 |
| Official website of the top sales engagement platform vendors | ChatGPT | #8 | #7 |
| Official website of the top sales engagement platform vendors | Perplexity | #9 | #5 |
Features, pricing & fit
| Dimension | Reply.io | ZoomInfo |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | $49 / mo | Contact sales |
| Free plan | No · 14-day trial | No |
| Integrations | — | 120+ |
| Compliance | SOC 2, GDPR | GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA |
| Support | Live chat, Email, CSM onboarding | Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager |
| Founded | 2014 | 2007 |
| Headquarters | San Jose, California, US | Vancouver, Washington, USA |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Series A | IPO (Nasdaq: ZI) |
| Best for | Founders, sales teams, and agencies who need results fast without juggling 5+ tools. | Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees |
Plans side by side
Reply.io
ZoomInfo
Pros and cons
Themes from the AI answers that mention each brand
Reply.io
- Multichannel outreach and AI-assisted engagement across email, calls, LinkedIn and more
- 14-day free trial to test core sequencing and automation
- Transparent self-serve pricing with annual discounts
- Affordable, lower-cost option
- Strong choice for smaller and mid-market sales teams
ZoomInfo
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
- Separate ZoomInfo data licence adds cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Reply.io vs ZoomInfo”, https://slateindex.ai/compare/reply-io-vs-zoominfo, data of Nov 3, 2026. Licence: CC BY 4.0.