Rox vs ZoomInfo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ZoomInfo is the stronger AI pick in Sales Engagement: it has a visibility score of 11.2 versus 6.8 for Rox, and ranks ahead in 100% of the answers that name both.
Choose Rox if…
- You want a free plan to start
- Usage-based pricing suits your budget better than per seat
Choose ZoomInfo if…
- You want the brand AI engines rank higher (11.2 vs 6.8)
- You need CCPA or ISO 27001 or ISO 27701 or TRUSTe GDPR or TRUSTe CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Per seat pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Rox | ZoomInfo |
|---|---|---|
| Visibility score | 6.8% | 11.2% |
| Change vs last week | New | up+1.8% |
| Rank in Sales Engagement | #17 | #8 |
| Share of voice | 2% | 3.5% |
| Mentions this run | 15 | 20 |
| Positive in AI answers | — | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Rox +6.8pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.
Engine by engine
ZoomInfo leads on 2 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Rox | ZoomInfo |
|---|---|---|---|
| Compare the leading Sales Engagement platforms | Perplexity | #16 | #14 |
| Which Sales Engagement vendors do analysts recommend? | ChatGPT | #9 | #7 |
| Official website of the top sales engagement platform vendors | Perplexity | #16 | #5 |
Features, pricing & fit
| Dimension | Rox | ZoomInfo |
|---|---|---|
| Pricing model | Usage-based | Per seat |
| Entry price | Free; paid from $100 / mo | Contact sales |
| Free plan | Yes | No |
| Deployment | Cloud, with infrastructure running on AWS | — |
| Integrations | — | 120+ |
| Compliance | SOC 2 Type II, GDPR | GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA |
| Support | Dedicated deployment and support team on the Enterprise plan | Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager |
| Founded | 2024 | 2007 |
| Headquarters | San Francisco, CA, United States | Vancouver, Washington, USA |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Round at about $1.2B valuation, led by General Catalyst (reported from unnamed sources) · $50M raised | IPO (Nasdaq: ZI) |
| Best for | Global 2000 enterprise revenue teams | Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees |
Plans side by side
ZoomInfo
Pros and cons
Themes from the AI answers that mention each brand
Rox
Profile in progress.
ZoomInfo
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
- Separate ZoomInfo data licence adds cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Rox vs ZoomInfo”, https://slateindex.ai/compare/rox-vs-zoominfo, data of Nov 3, 2026. Licence: CC BY 4.0.