Simple AnalyticsA focused web analytics tool for teams that need the full picture without tracking people.

UmamiOpen-source web and product analytics

Comparison · Web Analytics · weekly run Nov 2

Simple Analytics vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 4.3 for Simple Analytics, and ranks ahead in 50% of the answers that name both.

Choose Simple Analytics if…

You need GDPR compliant (vendor states) coverage
simple pricing
annual plan savings and free months
privacy-friendly analytics

Choose Umami if…

You want the brand AI engines rank higher (8.4 vs 4.3)
AI answers describe it more positively (67% vs 17% positive)
Lightweight, open-source, privacy-focused analytics
Free hosted tier or free self-hosted option

AI visibility side by side

Latest weekly run · Nov 2

Metric	Simple Analytics	Umami
Visibility score	4.3%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#19	#11
Share of voice	1.4%	2.3%
Mentions this run	7	12
Positive in AI answers	17%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Simple Analytics 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Umami leads on 2 of 3 engines

ChatGPT

5.2%

13.9%

AI Mode

5.7%

4.1%

Perplexity

7.2%

Simple AnalyticsUmami

Head to head in AI answers

2 engine answers name both brands

1Simple Analytics ranked higher

1Umami ranked higher

Prompt	Engine	Simple Analytics	Umami
Alternatives to the most popular web analytics tool	ChatGPT	#9	#5
Official website of the top web analytics tool vendors	ChatGPT	#13	#14

Features, pricing & fit

Dimension	Simple Analytics	Umami
Pricing model	Usage-based	Usage-based
Entry price	Free; paid from $20 / mo	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	SaaS, with data stored and processed in the Netherlands (EU)	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Compliance	GDPR compliant (vendor states)	—
Support	Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2018	2022
Headquarters	Amsterdam, Netherlands	San Francisco, CA, United States
Employees	1–10	1–10
Funding	Other Investors (Web3 Foundation grant program), undated	Pre-seed · $2M raised
Best for	Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4.	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner