SurferBe The Answer in Google – Everywhere Buyers Search.
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Surfer vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Surfer is the stronger AI pick in SEO Tools: it has a visibility score of 12 versus 0 for Umami.
Choose Surfer if…
- You want the brand AI engines rank higher (12 vs 0)
- You prefer a larger, established vendor (51–200 employees)
- Flat tiers pricing suits your budget better than usage-based
- Content optimization focus
Choose Umami if…
- You want a free plan to start
- AI answers describe it more positively (67% vs 43% positive)
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Surfer | Umami |
|---|---|---|
| Visibility score | 12% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #8 | #54 |
| Share of voice | 4.4% | 0% |
| Mentions this run | 23 | 0 |
| Positive in AI answers | 43% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Surfer 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Surfer leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SurferUmami
Head to head in AI answers
0 engine answers name both brands
0Surfer ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Surfer | Umami |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $49 / mo | Free; paid from $20 / mo |
| Free plan | No | Yes |
| Deployment | — | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | — | 2022 |
| Headquarters | Wrocław, Poland | San Francisco, CA, United States |
| Employees | 51–200 | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Surfer
AI Search Analytics$82month, billed yearly
Discovery$49month, billed yearly
Standard$99month, billed yearly
Pro$182month, billed yearly
Peace of Mind$299month, billed yearly
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Surfer
- Content optimization focus
- Strong AI search visibility
- High ratings on G2 and Capterra
- Scalable optimization for content teams
- Limited backlink research
- Fewer reviews than Semrush
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Surfer vs Umami”, https://slateindex.ai/compare/surfer-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.