UmamiOpen-source web and product analytics
vs
WhitesparkWhitespark offers complete local SEO solutions, from industry-leading software to expert managed services.
Comparison · SEO Tools · weekly run Nov 2
Umami vs Whitespark
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in SEO Tools: it has a visibility score of 0 versus 0 for Whitespark.
Choose Umami if…
- You want a free plan to start
- AI answers describe it more positively (67% vs 0% positive)
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
Choose Whitespark if…
- You want a lower entry price ($1 vs $20)
- You prefer a larger, established vendor (11–50 employees)
- Flat tiers pricing suits your budget better than usage-based
- Strong citation building and management for local SEO
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Umami | Whitespark |
|---|---|---|
| Visibility score | 0% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #54 | #56 |
| Share of voice | 0% | 0% |
| Mentions this run | 0 | 0 |
| Positive in AI answers | 67% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Umami 0pp · Whitespark 0pp over 0 weekly runs.
Engine by engine
Umami leads on 0 of 3 engines
ChatGPT
AI Mode
Perplexity
UmamiWhitespark
Head to head in AI answers
0 engine answers name both brands
0Umami ranked higher
0Whitespark ranked higher
Features, pricing & fit
| Dimension | Umami | Whitespark |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | Free; paid from $20 / mo | $1 / mo |
| Free plan | Yes | No |
| Deployment | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions | SaaS |
| Support | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise | Help center, Email support@whitespark.ca, Phone 1 (855) 406-6050 |
| Founded | 2022 | 2005 |
| Headquarters | San Francisco, CA, United States | Edmonton, Alberta, Canada |
| Employees | 1–10 | 11–50 |
| Funding | Pre-seed · $2M raised | — |
| Best for | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner | Small businesses, agencies, freelancers, multi-location enterprises, and anyone doing local SEO. |
Plans side by side
Whitespark
Local Platform$1per month, per location
Local Ranking Grids$10month (starting at)
Local Rank Tracker$14month (ranging to $200/month)
Local Citation Finder$33month (ranging to $149/month)
Reputation Builder$79per month, per location
SEO Services$499month (ranging to $1,999/month)
Listings Service$20one-time (packages ranging to $999)
Yext Replacement Service$399per location (one-time fee)
Enterprise ServicesCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Whitespark
- Strong citation building and management for local SEO
- Location-specific local rank tracking
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Umami vs Whitespark”, https://slateindex.ai/compare/umami-vs-whitespark, data of Nov 2, 2026. Licence: CC BY 4.0.