Act-On vs ActiveCampaign
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 1 for Act-On, and ranks ahead in 50% of the answers that name both.
Choose Act-On if…
- Usage-based pricing suits your budget better than flat tiers
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (44 vs 1)
- AI answers describe it more positively (53% vs 33% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | ActiveCampaign |
|---|---|---|
| Visibility score | 1% | 44% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #2 |
| Share of voice | 0.5% | 9.3% |
| Mentions this run | 3 | 51 |
| Positive in AI answers | 33% | 53% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · ActiveCampaign 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Act-On | ActiveCampaign |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | AI Mode | #7 | #11 |
| Official website of the top marketing automation platform vendors | ChatGPT | #14 | #5 |
Features, pricing & fit
| Dimension | Act-On | ActiveCampaign |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | $900 / mo | Contact sales |
| Free plan | No | No |
| Onboarding fee | — | Included |
| Integrations | — | 1000+ |
| Compliance | — | GDPR, SOC 2, HIPAA |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan |
| Founded | 2008 | 2003 |
| Headquarters | Portland, Oregon, United States | Chicago, Illinois, United States |
| Employees | 201–500 | 501–1,000 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Series C · $360M raised |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing |
Plans side by side
ActiveCampaign
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs ActiveCampaign”, https://slateindex.ai/compare/act-on-vs-activecampaign, data of Nov 2, 2026. Licence: CC BY 4.0.