Act-OnMarketing automation for your entire customer lifecycle
vs
EngageBayAll-in-one marketing, sales and support CRM for small businesses
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs EngageBay
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
EngageBay is the stronger AI pick in Marketing Automation: it has a visibility score of 1.8 versus 1 for Act-On.
Choose Act-On if…
- AI answers describe it more positively (33% vs 29% positive)
- You prefer a larger, established vendor (201–500 employees)
- Usage-based pricing suits your budget better than per seat
- Favored for mid-market demand generation
Choose EngageBay if…
- You want the brand AI engines rank higher (1.8 vs 1)
- You want a free plan to start
- You need GDPR coverage
- Per seat pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | EngageBay |
|---|---|---|
| Visibility score | 1% | 1.8% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #29 |
| Share of voice | 0.5% | 0.5% |
| Mentions this run | 3 | 3 |
| Positive in AI answers | 33% | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · EngageBay 0pp over 0 weekly runs.
Engine by engine
EngageBay leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnEngageBay
Head to head in AI answers
0 engine answers name both brands
0Act-On ranked higher
0EngageBay ranked higher
Features, pricing & fit
| Dimension | Act-On | EngageBay |
|---|---|---|
| Pricing model | Usage-based | Per seat |
| Entry price | $900 / mo | Free; paid from $14.99 per seat / mo |
| Free plan | No | Yes |
| Deployment | — | Cloud (SaaS) |
| Integrations | — | 250+ |
| Compliance | — | GDPR |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | Live chat, Email, Free onboarding sessions, Video tutorials |
| Founded | 2008 | 2018 |
| Headquarters | Portland, Oregon, United States | Wilmington, Delaware, United States |
| Employees | 201–500 | 51–200 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Bootstrapped |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Small businesses and startups that want marketing, sales and support in one low-cost tool |
Plans side by side
EngageBay
Free$0user/month
Basic$14.99user/month
Growth$64.99user/month
Pro$119.99user/month
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
EngageBay
- Extreme affordability
- Transparent packaging
- All-in-one CRM with forms, lead scoring, and visual workflows
- Free plan supporting up to 15 users
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs EngageBay”, https://slateindex.ai/compare/act-on-vs-engagebay, data of Nov 2, 2026. Licence: CC BY 4.0.