Act-OnMarketing automation for your entire customer lifecycle
vs
HighLevelThe AI-powered business operating system
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs HighLevel
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HighLevel is the stronger AI pick in Marketing Automation: it has a visibility score of 1.9 versus 1 for Act-On.
Choose Act-On if…
- AI answers describe it more positively (33% vs 0% positive)
- Usage-based pricing suits your budget better than flat tiers
- Favored for mid-market demand generation
- Lower total cost of ownership
Choose HighLevel if…
- You want the brand AI engines rank higher (1.9 vs 1)
- You want a lower entry price ($97 vs $900)
- You need SOC 2 Type II or ISO/IEC 27001:2022 or PCI DSS v4.0.1 or HIPAA compliance coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | HighLevel |
|---|---|---|
| Visibility score | 1% | 1.9% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #25 |
| Share of voice | 0.5% | 0.4% |
| Mentions this run | 3 | 2 |
| Positive in AI answers | 33% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · HighLevel 0pp over 0 weekly runs.
Engine by engine
HighLevel leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnHighLevel
Head to head in AI answers
0 engine answers name both brands
0Act-On ranked higher
0HighLevel ranked higher
Features, pricing & fit
| Dimension | Act-On | HighLevel |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | $900 / mo | $97 / mo |
| Free plan | No | No · 14-day trial |
| Deployment | — | Web app and mobile app, delivered as software as a service |
| Integrations | — | 500+ |
| Compliance | — | SOC 2 Type II, ISO/IEC 27001:2022, PCI DSS v4.0.1, HIPAA compliance |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | 24/7 support, Dedicated Customer Success Manager on Enterprise plan, Premium support add-on |
| Founded | 2008 | 2018 |
| Headquarters | Portland, Oregon, United States | Dallas, Texas |
| Employees | 201–500 | 1,001–5,000 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | General Atlantic strategic investment (reported by Checkthat.ai) · $60M raised |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Marketing agencies that want to white-label and resell one platform to their clients, and solo marketers or small businesses that want a single system |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
HighLevel
- Well-known platform detected on many live websites
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs HighLevel”, https://slateindex.ai/compare/act-on-vs-highlevel, data of Nov 2, 2026. Licence: CC BY 4.0.