Act-On vs Mailchimp

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Mailchimp is the stronger AI pick in Marketing Automation: it has a visibility score of 17.8 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.

Choose Act-On if…

Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Mailchimp if…

You want the brand AI engines rank higher (17.8 vs 1)
You want a free plan to start
AI answers describe it more positively (35% vs 33% positive)
You need SOC 2 Type II or EU-US Data Privacy Framework coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Mailchimp
Visibility score	1%	17.8%
Change vs last week	New	New
Rank in Marketing Automation	#31	#7
Share of voice	0.5%	4.8%
Mentions this run	3	27
Positive in AI answers	33%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Mailchimp 0pp over 0 weekly runs.

Engine by engine

Mailchimp leads on 3 of 3 engines

ChatGPT

1.9%

29.3%

AI Mode

1.1%

17%

Perplexity

7.2%

Act-OnMailchimp

Head to head in AI answers

1 engine answers name both brands

0Act-On ranked higher

1Mailchimp ranked higher

Prompt	Engine	Act-On	Mailchimp
Official website of the top marketing automation platform vendors	ChatGPT	#14	#9

Features, pricing & fit

Dimension	Act-On	Mailchimp
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	Free; paid from $13 / mo
Free plan	No	Yes
Integrations	—	300+
Compliance	—	SOC 2 Type II, EU-US Data Privacy Framework
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	Phone and priority support on Premium, 24/7 email and chat support on Standard and Essentials, Email support for the first 30 days on Free, Guides and tutorials
Founded	2008	2001
Headquarters	Portland, Oregon, United States	Atlanta, Georgia, United States
Employees	201–500	1,001–5,000
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	—
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Growing businesses, including small businesses, retailers, nonprofits and creators that want email, SMS and automation in one platform