ActiveCampaign vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 0.9 for Keap, and ranks ahead in 100% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (44 vs 0.9)
- AI answers describe it more positively (53% vs 25% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Keap if…
- You need more native integrations (5000+ vs 1000+)
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Keap |
|---|---|---|
| Visibility score | 44% | 0.9% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #2 | #32 |
| Share of voice | 9.3% | 0.2% |
| Mentions this run | 51 | 1 |
| Positive in AI answers | 53% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Keap 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | ActiveCampaign | Keap |
|---|---|---|---|
| Which marketing automation platform has transparent pricing? | AI Mode | #1 | #3 |
Features, pricing & fit
| Dimension | ActiveCampaign | Keap |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Contact sales | $299 / mo |
| Free plan | No | No |
| Onboarding fee | Included | — |
| Deployment | — | Cloud |
| Integrations | 1000+ | 5000+ |
| Compliance | GDPR, SOC 2, HIPAA | — |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2003 | 2001 |
| Headquarters | Chicago, Illinois, United States | Chandler, Arizona, United States |
| Employees | 501–1,000 | 201–500 |
| Funding | Series C · $360M raised | Debt |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
ActiveCampaign
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Keap”, https://slateindex.ai/compare/activecampaign-vs-keap, data of Nov 2, 2026. Licence: CC BY 4.0.