Amplitude vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Amplitude is the stronger AI pick in Web Analytics: it has a visibility score of 30.9 versus 8.4 for Umami, and ranks ahead in 50% of the answers that name both.

Choose Amplitude if…

You want the brand AI engines rank higher (30.9 vs 8.4)
You need SOC 2 Type II or ISO 27001 or ISO 27017 or ISO 27018 or GDPR or CCPA or HIPAA or EU-US Data Privacy Framework (self-certified) coverage
You prefer a larger, established vendor (501–1,000 employees)
deep behavioral analytics

Choose Umami if…

AI answers describe it more positively (67% vs 47% positive)
Lightweight, open-source, privacy-focused analytics
Free hosted tier or free self-hosted option
Affordable and reliable web analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	Amplitude	Umami
Visibility score	30.9%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#4	#11
Share of voice	9.1%	2.3%
Mentions this run	44	12
Positive in AI answers	47%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Amplitude 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Amplitude leads on 3 of 3 engines

ChatGPT

20.7%

13.9%

AI Mode

35%

4.1%

Perplexity

37%

7.2%

AmplitudeUmami

Head to head in AI answers

4 engine answers name both brands

2Amplitude ranked higher

2Umami ranked higher

Prompt	Engine	Amplitude	Umami
What are the best Web Analytics tools in 2026?	Perplexity	#4	#16
Alternatives to the most popular web analytics tool	Perplexity	#8	#5
Is there a free web analytics tool for small teams?	Perplexity	#7	#4
Official website of the top web analytics tool vendors	ChatGPT	#6	#14

Features, pricing & fit

Dimension	Amplitude	Umami
Pricing model	Usage-based	Usage-based
Entry price	Contact sales	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	Cloud-hosted on AWS, with US and EU data centers.	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Integrations	159+	—
Compliance	SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified)	—
Support	Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2012	2022
Headquarters	San Francisco, California, US	San Francisco, CA, United States
Employees	501–1,000	1–10
Funding	Series C · $336M raised	Pre-seed · $2M raised
Best for	Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises.	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner