CapsuleSimple yet powerful CRM for small businesses
vs
CloseThe CRM that does the work
Comparison · CRM · weekly run Nov 3
Capsule vs Close
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Close is the stronger AI pick in CRM: it has a visibility score of 7.3 versus 0.9 for Capsule, and ranks ahead in 100% of the answers that name both.
Choose Capsule if…
- You want a free plan to start
- You need PCI-DSS coverage
- simple option for very small teams
Choose Close if…
- You want the brand AI engines rank higher (7.3 vs 0.9)
- AI answers describe it more positively (52% vs 0% positive)
- You need GDPR or CCPA coverage
- You prefer a larger, established vendor (51–200 employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | Close |
|---|---|---|
| Visibility score | 0.9% | 7.3% |
| Change vs last week | up+0.5% | down−1% |
| Rank in CRM | #33 | #10 |
| Share of voice | 0.4% | 2.3% |
| Mentions this run | 2 | 11 |
| Positive in AI answers | 0% | 52% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · Close −0.8999999999999995pp over 1 weekly runs.
Engine by engine
Close leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CapsuleClose
Head to head in AI answers
1 engine answers name both brands
0Capsule ranked higher
1Close ranked higher
| Prompt | Engine | Capsule | Close |
|---|---|---|---|
| Which CRM tools offer annual discounts? | Perplexity | #9 | #7 |
Features, pricing & fit
| Dimension | Capsule | Close |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | $19 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud (SaaS) |
| Integrations | 100+ | 100+ |
| Compliance | SOC 2 Type II, PCI-DSS | SOC 2 Type II, GDPR, CCPA |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | Knowledge base, Email support |
| Founded | 2009 | 2013 |
| Headquarters | Manchester, United Kingdom | Austin, Texas, United States |
| Employees | 11–50 | 51–200 |
| Funding | Seed | Angel |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Founders, small businesses and sales teams that sell through calls, email and SMS |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
Close
Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
Close
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
- Strong customer satisfaction in recent reviews
- Frequently included in CRM shortlists
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs Close”, https://slateindex.ai/compare/capsule-vs-close, data of Nov 3, 2026. Licence: CC BY 4.0.