ClayBuild systems to grow revenue
vs
OutplayThe all-in-one sales stack for new-age teams.
Comparison · Sales Engagement · weekly run Nov 3
Clay vs Outplay
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Clay is the stronger AI pick in Sales Engagement: it has a visibility score of 2.9 versus 0.7 for Outplay.
Choose Clay if…
- You want the brand AI engines rank higher (2.9 vs 0.7)
- AI answers describe it more positively (33% vs 0% positive)
- You need ISO 27001 or GDPR or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Outplay if…
- You want a lower entry price ($39 vs $167)
- Per seat pricing suits your budget better than usage-based
- transparent pricing
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Outplay |
|---|---|---|
| Visibility score | 2.9% | 0.7% |
| Change vs last week | down−1.5% | up+0.7% |
| Rank in Sales Engagement | #25 | #39 |
| Share of voice | 1.2% | 0.1% |
| Mentions this run | 9 | 1 |
| Positive in AI answers | 33% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Outplay +0.7pp over 1 weekly runs.
Engine by engine
Clay leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ClayOutplay
Head to head in AI answers
0 engine answers name both brands
0Clay ranked higher
0Outplay ranked higher
Features, pricing & fit
| Dimension | Clay | Outplay |
|---|---|---|
| Pricing model | Usage-based | Per seat |
| Entry price | Free; paid from $167 / mo | Free; paid from $39 per seat / mo |
| Free plan | Yes | Yes |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type II |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | Chat support, Dedicated success manager (Enterprise plan) |
| Founded | 2017 | 2019 |
| Headquarters | New York City, NY, United States | Wilmington, Delaware, US |
| Employees | 1,001–5,000 | 51–200 |
| Funding | Series B Expansion | Majority stake acquired by JungleWorks · $9M raised |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Sales teams of all sizes, especially growing SMBs that want enterprise-level sales engagement at a lower price. |
Plans side by side
Clay
Free$0month
Launch$167month (starting price as shown; monthly from $185 per FAQ)
Growth$446month (starting price as shown; monthly from $495 per FAQ)
EnterpriseCustomcustom, annual commitment
Outplay
Free Forever$0free forever
Starter$39month, billed annually
Growth$89user per month, billed annually
Enterprise$139user per month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Outplay
- transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Outplay”, https://slateindex.ai/compare/clay-vs-outplay, data of Nov 3, 2026. Licence: CC BY 4.0.