CloseThe CRM that does the work
vs
folkThe AI CRM for your entire sales motion
Comparison · CRM · weekly run Nov 3
Close vs folk
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Close is the stronger AI pick in CRM: it has a visibility score of 7.3 versus 0.6 for folk, and ranks ahead in 100% of the answers that name both.
Choose Close if…
- You want the brand AI engines rank higher (7.3 vs 0.6)
- You want a lower entry price ($19 vs $24)
- AI answers describe it more positively (52% vs 50% positive)
- You need SOC 2 Type II or CCPA coverage
Choose folk if…
- You need more native integrations (5000+ vs 100+)
- You need SOC 2 coverage
- potential cost savings when compared with other CRMs
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Close | folk |
|---|---|---|
| Visibility score | 7.3% | 0.6% |
| Change vs last week | down−1% | down−0.9% |
| Rank in CRM | #10 | #37 |
| Share of voice | 2.3% | 0.4% |
| Mentions this run | 11 | 2 |
| Positive in AI answers | 52% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Close −0.8999999999999995pp · folk −0.9pp over 1 weekly runs.
Engine by engine
Close leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Closefolk
Head to head in AI answers
2 engine answers name both brands
2Close ranked higher
0folk ranked higher
| Prompt | Engine | Close | folk |
|---|---|---|---|
| Top CRM options for B2B SaaS companies | Perplexity | #4 | #9 |
| Which CRM tools offer annual discounts? | Perplexity | #7 | #12 |
Features, pricing & fit
| Dimension | Close | folk |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $19 per seat / mo | $24 per seat / mo |
| Free plan | No · 14-day trial | No · 14-day trial |
| Deployment | Cloud (SaaS) | Cloud |
| Integrations | 100+ | 5000+ |
| Compliance | SOC 2 Type II, GDPR, CCPA | SOC 2, GDPR |
| Support | Knowledge base, Email support | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager |
| Founded | 2013 | 2020 |
| Headquarters | Austin, Texas, United States | France |
| Employees | 51–200 | 11–50 |
| Funding | Angel | Seed |
| Best for | Founders, small businesses and sales teams that sell through calls, email and SMS | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM |
Plans side by side
Close
Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
Pros and cons
Themes from the AI answers that mention each brand
Close
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
- Strong customer satisfaction in recent reviews
- Frequently included in CRM shortlists
folk
- potential cost savings when compared with other CRMs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Close vs folk”, https://slateindex.ai/compare/close-vs-folk, data of Nov 3, 2026. Licence: CC BY 4.0.