CloseThe CRM that does the work
vs
ZoomInfoThe AI platform for go-to-market teams
Comparison · Sales Engagement · weekly run Nov 3
Close vs ZoomInfo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ZoomInfo is the stronger AI pick in Sales Engagement: it has a visibility score of 11.2 versus 2.8 for Close, and ranks ahead in 50% of the answers that name both.
Choose Close if…
- AI answers describe it more positively (52% vs 25% positive)
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
Choose ZoomInfo if…
- You want the brand AI engines rank higher (11.2 vs 2.8)
- You need more native integrations (120+ vs 100+)
- You need ISO 27001 or ISO 27701 or TRUSTe GDPR or TRUSTe CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Close | ZoomInfo |
|---|---|---|
| Visibility score | 2.8% | 11.2% |
| Change vs last week | down−0.6% | up+1.8% |
| Rank in Sales Engagement | #26 | #8 |
| Share of voice | 1% | 3.5% |
| Mentions this run | 6 | 20 |
| Positive in AI answers | 52% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Close −0.5pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.
Engine by engine
ZoomInfo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CloseZoomInfo
Head to head in AI answers
2 engine answers name both brands
1Close ranked higher
1ZoomInfo ranked higher
| Prompt | Engine | Close | ZoomInfo |
|---|---|---|---|
| What are the best Sales Engagement tools in 2026? | ChatGPT | #9 | #5 |
| Which Sales Engagement tools offer annual discounts? | Perplexity | #9 | #16 |
Features, pricing & fit
| Dimension | Close | ZoomInfo |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $19 per seat / mo | Contact sales |
| Free plan | No · 14-day trial | No |
| Deployment | Cloud (SaaS) | — |
| Integrations | 100+ | 120+ |
| Compliance | SOC 2 Type II, GDPR, CCPA | GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA |
| Support | Knowledge base, Email support | Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager |
| Founded | 2013 | 2007 |
| Headquarters | Austin, Texas, United States | Vancouver, Washington, USA |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Angel | IPO (Nasdaq: ZI) |
| Best for | Founders, small businesses and sales teams that sell through calls, email and SMS | Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees |
Plans side by side
Close
Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
ZoomInfo
ProfessionalCustomcontact sales
Copilot AdvancedCustomcontact sales
Copilot EnterpriseCustomcontact sales
Marketing DemandCustomcontact sales
ABM LiteCustomcontact sales
ABM EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Close
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
- Strong customer satisfaction in recent reviews
- Frequently included in CRM shortlists
ZoomInfo
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
- Separate ZoomInfo data licence adds cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Close vs ZoomInfo”, https://slateindex.ai/compare/close-vs-zoominfo, data of Nov 3, 2026. Licence: CC BY 4.0.