FraseRank on Google. Get cited by AI.
vs
Google Keyword PlannerFree keyword research and search volume data inside Google Ads.
Comparison · SEO Tools · weekly run Nov 2
Frase vs Google Keyword Planner
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Frase is the stronger AI pick in SEO Tools: it has a visibility score of 2.5 versus 2.2 for Google Keyword Planner.
Choose Frase if…
- You want the brand AI engines rank higher (2.5 vs 2.2)
- AI answers describe it more positively (75% vs 0% positive)
- You need SOC 2 Type II attested or GDPR compliant coverage
- Budget-friendly pricing
Choose Google Keyword Planner if…
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- free keyword research tool
- keyword ideas and search-volume data
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Frase | Google Keyword Planner |
|---|---|---|
| Visibility score | 2.5% | 2.2% |
| Change vs last week | New | New |
| Rank in SEO Tools | #20 | #26 |
| Share of voice | 0.8% | 0.5% |
| Mentions this run | 4 | 3 |
| Positive in AI answers | 75% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Frase 0pp · Google Keyword Planner 0pp over 0 weekly runs.
Engine by engine
Frase leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
FraseGoogle Keyword Planner
Head to head in AI answers
0 engine answers name both brands
0Frase ranked higher
0Google Keyword Planner ranked higher
Features, pricing & fit
| Dimension | Frase | Google Keyword Planner |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $39 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | SaaS | Web tool accessed inside the Google Ads interface, with no separate installation. |
| Compliance | SOC 2 Type II attested, GDPR compliant | ISO/IEC 27001:2022 covering Google Ads |
| Support | Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise | — |
| Headquarters | — | 1600 Amphitheatre Pkwy, Mountain View, California |
| Employees | — | 5,000+ |
| Funding | Series A | — |
| Best for | In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines. | Advertisers and marketers who run Google Ads and want free keyword research and volume data. |
Plans side by side
Frase
Starter$39month, billed yearly ($49 monthly)
Professional$103month, billed yearly ($129 monthly)
Scale$239month, billed yearly ($299 monthly)
EnterpriseCustomcustom
Google Keyword Planner
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Frase
- Budget-friendly pricing
- Affordable AI SEO tool
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Frase vs Google Keyword Planner”, https://slateindex.ai/compare/frase-vs-google-keyword-planner, data of Nov 2, 2026. Licence: CC BY 4.0.