FraseRank on Google. Get cited by AI.
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · SEO Tools · weekly run Nov 2
Frase vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 2.5 for Frase.
Choose Frase if…
- AI answers describe it more positively (75% vs 35% positive)
- You need SOC 2 Type II attested or GDPR compliant coverage
- Flat tiers pricing suits your budget better than per seat
- Budget-friendly pricing
Choose HubSpot if…
- You want the brand AI engines rank higher (10.5 vs 2.5)
- You want a free plan to start
- You need SOC 2 Type II or SOC 3 coverage
- Per seat pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Frase | HubSpot |
|---|---|---|
| Visibility score | 2.5% | 10.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #20 | #9 |
| Share of voice | 0.8% | 3.9% |
| Mentions this run | 4 | 21 |
| Positive in AI answers | 75% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Frase 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
FraseHubSpot
Head to head in AI answers
0 engine answers name both brands
0Frase ranked higher
0HubSpot ranked higher
Features, pricing & fit
| Dimension | Frase | HubSpot |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | $39 / mo | Free; paid from $7 per seat / mo |
| Free plan | No · 7-day trial | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | SaaS | Cloud |
| Integrations | — | 2000+ |
| Compliance | SOC 2 Type II attested, GDPR compliant | SOC 2 Type II, SOC 3 |
| Support | Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise | Phone |
| Founded | — | 2006 |
| Headquarters | — | Cambridge, Massachusetts, United States |
| Employees | — | 5,000+ |
| Funding | Series A | Corporate round |
| Best for | In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines. | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Frase
Starter$39month, billed yearly ($49 monthly)
Professional$103month, billed yearly ($129 monthly)
Scale$239month, billed yearly ($299 monthly)
EnterpriseCustomcustom
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
Frase
- Budget-friendly pricing
- Affordable AI SEO tool
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Frase vs HubSpot”, https://slateindex.ai/compare/frase-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.