FullStory vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Product Analytics: it has a visibility score of 9.1 versus 1.3 for Matomo, and ranks ahead in 25% of the answers that name both.
Choose FullStory if…
- You want the brand AI engines rank higher (9.1 vs 1.3)
- You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- You prefer a larger, established vendor (501–1,000 employees)
- session replay and UX friction analysis
Choose Matomo if…
- AI answers describe it more positively (39% vs 19% positive)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
AI visibility side by side
Latest weekly run · Nov 3
| Metric | FullStory | Matomo |
|---|---|---|
| Visibility score | 9.1% | 1.3% |
| Change vs last week | up+0.1% | down−0.4% |
| Rank in Product Analytics | #9 | #22 |
| Share of voice | 3.8% | 0.8% |
| Mentions this run | 19 | 4 |
| Positive in AI answers | 19% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory +0.1999999999999993pp · Matomo −0.3999999999999999pp over 1 weekly runs.
Engine by engine
FullStory leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | FullStory | Matomo |
|---|---|---|---|
| Alternatives to the most popular product analytics tool | ChatGPT | #9 | #7 |
| Alternatives to the most popular product analytics tool | Perplexity | #6 | #9 |
| Official website of the top product analytics tool vendors | ChatGPT | #15 | #14 |
| Official website of the top product analytics tool vendors | Perplexity | #12 | #11 |
Features, pricing & fit
| Dimension | FullStory | Matomo |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | Cloud or on-premise |
| Integrations | — | 100+ |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | ISO 27001:2022 |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | 2014 | 2007 |
| Headquarters | Atlanta, GA, United States | Wellington, New Zealand |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C (one source: $32M led by Stripes) | Seed |
| Best for | Product, UX, and growth teams | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Plans side by side
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “FullStory vs Matomo”, https://slateindex.ai/compare/fullstory-vs-matomo, data of Nov 3, 2026. Licence: CC BY 4.0.