Google Keyword PlannerFree keyword research and search volume data inside Google Ads.
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Google Keyword Planner vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Keyword Planner is the stronger AI pick in SEO Tools: it has a visibility score of 2.2 versus 0 for Umami.
Choose Google Keyword Planner if…
- You want the brand AI engines rank higher (2.2 vs 0)
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- You prefer a larger, established vendor (5,000+ employees)
- free keyword research tool
Choose Umami if…
- AI answers describe it more positively (67% vs 0% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | Umami |
|---|---|---|
| Visibility score | 2.2% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #54 |
| Share of voice | 0.5% | 0% |
| Mentions this run | 3 | 0 |
| Positive in AI answers | 0% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Google Keyword Planner leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Google Keyword PlannerUmami
Head to head in AI answers
0 engine answers name both brands
0Google Keyword Planner ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Google Keyword Planner | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | — |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | — | 2022 |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | San Francisco, CA, United States |
| Employees | 5,000+ | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Google Keyword Planner
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs Umami”, https://slateindex.ai/compare/google-keyword-planner-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.