Hotjar vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 4.9 for Hotjar, and ranks ahead in 50% of the answers that name both.

Choose Hotjar if…

You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
Session replay and heatmaps for behavior analysis
Combines visual behavior with quantitative and feedback data
Basic free tier or trial available

Choose Umami if…

You want the brand AI engines rank higher (8.4 vs 4.9)
You want a lower entry price ($20 vs $39)
AI answers describe it more positively (67% vs 6% positive)
Lightweight, open-source, privacy-focused analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	Hotjar	Umami
Visibility score	4.9%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#15	#11
Share of voice	1.9%	2.3%
Mentions this run	10	12
Positive in AI answers	6%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Hotjar 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Umami leads on 2 of 3 engines

ChatGPT

4.6%

13.9%

AI Mode

4.1%

Perplexity

5.2%

7.2%

HotjarUmami

Head to head in AI answers

2 engine answers name both brands

1Hotjar ranked higher

1Umami ranked higher

Prompt	Engine	Hotjar	Umami
What are the best Web Analytics tools in 2026?	Perplexity	#10	#16
Official website of the top web analytics tool vendors	ChatGPT	#16	#14

Features, pricing & fit

Dimension	Hotjar	Umami
Pricing model	Usage-based	Usage-based
Entry price	Free; paid from $39 / mo	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	—	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Integrations	10+	—
Compliance	ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2	—
Support	AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	—	2022
Headquarters	—	San Francisco, CA, United States
Employees	—	1–10
Funding	—	Pre-seed · $2M raised
Best for	Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform.	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner