HubSpot vs LiveChat

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

LiveChat is the stronger AI pick in Live Chat & AI Support: it has a visibility score of 40.1 versus 33.1 for HubSpot, and ranks ahead in 57% of the answers that name both.

Choose HubSpot if…

You want a free plan to start
You need more native integrations (2000+ vs 200+)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose LiveChat if…

You want the brand AI engines rank higher (40.1 vs 33.1)
AI answers describe it more positively (36% vs 35% positive)
You need SOC 2 Type 2 or GDPR or CCPA or WCAG 2.2 AA or PCI DSS SAQ A or Data Privacy Framework or BBB Accredited Business coverage
Free trial with no credit card required

AI visibility side by side

Latest weekly run · Nov 3

Metric	HubSpot	LiveChat
Visibility score	33.1%	40.1%
Change vs last week	down−3.8%	up+1.3%
Rank in Live Chat & AI Support	#4	#3
Share of voice	9.5%	10.2%
Mentions this run	45	50
Positive in AI answers	35%	36%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot −3.8999999999999986pp · LiveChat +1.3000000000000043pp over 1 weekly runs.

Engine by engine

LiveChat leads on 2 of 3 engines

ChatGPT

35.6%

38%

AI Mode

33.3%

31.7%

Perplexity

30.6%

50.7%

HubSpotLiveChat

Head to head in AI answers

30 engine answers name both brands

13HubSpot ranked higher

17LiveChat ranked higher

Prompt	Engine	HubSpot	LiveChat
What is a live chat tool and when does a company need one?	ChatGPT	#1	#4
How do I choose a live chat tool for a mid-market team?	AI Mode	#2	#6
How do I choose a live chat tool for a mid-market team?	Perplexity	#4	#3
What features matter most in a live chat tool?	ChatGPT	#1	#4
What features matter most in a live chat tool?	Perplexity	#1	#2
What should a live chat tool integrate with?	ChatGPT	#1	#8
What should a live chat tool integrate with?	Perplexity	#2	#6
What are the best Live Chat & AI Support tools in 2026?	ChatGPT	#6	#8
What are the best Live Chat & AI Support tools in 2026?	Perplexity	#9	#7
Top live chat tool options for B2B SaaS companies	ChatGPT	#3	#9
Top live chat tool options for B2B SaaS companies	Perplexity	#4	#6
Best live chat tool for startups	AI Mode	#3	#5

Features, pricing & fit

Dimension	HubSpot	LiveChat
Pricing model	Per seat	Per seat
Entry price	Free; paid from $7 per seat / mo	$19 per seat / mo
Free plan	Yes	No · 14-day trial
Onboarding fee	$3,000	—
Deployment	Cloud	Cloud-hosted on Google Cloud in Texas, Iowa and Frankfurt, Germany
Integrations	2000+	200+
Compliance	SOC 2 Type II, SOC 3	SOC 2 Type 2, GDPR, CCPA, WCAG 2.2 AA, PCI DSS SAQ A, Data Privacy Framework, BBB Accredited Business
Support	Phone	Self-service help center, 24/7/365 support, Product Expert and dedicated team on Enterprise plan
Founded	2006	2002
Headquarters	Cambridge, Massachusetts, United States	Wrocław, Poland
Employees	5,000+	201–500
Funding	Corporate round	Management buyout
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Small teams earning their first revenue from chat, and scaling teams that want chat to drive sales; larger organizations can use the Enterprise plan.