HubSpotThe agentic customer platform to scale your business.
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
HubSpot vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 0 for Umami.
Choose HubSpot if…
- You want the brand AI engines rank higher (10.5 vs 0)
- You want a lower entry price ($7 vs $20)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Umami if…
- AI answers describe it more positively (67% vs 35% positive)
- Usage-based pricing suits your budget better than per seat
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Umami |
|---|---|---|
| Visibility score | 10.5% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #9 | #54 |
| Share of voice | 3.9% | 0% |
| Mentions this run | 21 | 0 |
| Positive in AI answers | 35% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotUmami
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | HubSpot | Umami |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | — |
| Support | Phone | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2006 | 2022 |
| Headquarters | Cambridge, Massachusetts, United States | San Francisco, CA, United States |
| Employees | 5,000+ | 1–10 |
| Funding | Corporate round | Pre-seed · $2M raised |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Umami”, https://slateindex.ai/compare/hubspot-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.