InsightlyThe modern CRM teams love
vs
KeapSmall business CRM and automation platform
Comparison · CRM · weekly run Nov 3
Insightly vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Insightly is the stronger AI pick in CRM: it has a visibility score of 1.1 versus 0.8 for Keap.
Choose Insightly if…
- You want the brand AI engines rank higher (1.1 vs 0.8)
- You want a lower entry price ($29 vs $299)
- AI answers describe it more positively (43% vs 25% positive)
- You need SOC 2 Type II or GDPR or CCPA or HIPAA coverage
Choose Keap if…
- You need more native integrations (5000+ vs 2000+)
- You prefer a larger, established vendor (201–500 employees)
- Flat tiers pricing suits your budget better than per seat
- Straightforward tier-based pricing with no features gated behind higher packages
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Insightly | Keap |
|---|---|---|
| Visibility score | 1.1% | 0.8% |
| Change vs last week | down−0.9% | down−0.4% |
| Rank in CRM | #31 | #36 |
| Share of voice | 0.7% | 0.4% |
| Mentions this run | 3 | 2 |
| Positive in AI answers | 43% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Insightly −0.8999999999999999pp · Keap −0.30000000000000004pp over 1 weekly runs.
Engine by engine
Insightly leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
InsightlyKeap
Head to head in AI answers
0 engine answers name both brands
0Insightly ranked higher
0Keap ranked higher
Features, pricing & fit
| Dimension | Insightly | Keap |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | $29 per seat / mo | $299 / mo |
| Free plan | No · 14-day trial | No |
| Deployment | Cloud | Cloud |
| Integrations | 2000+ | 5000+ |
| Compliance | SOC 2 Type II, GDPR, CCPA, HIPAA | — |
| Support | — | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2009 | 2001 |
| Headquarters | San Francisco, California, United States | Chandler, Arizona, United States |
| Employees | 51–200 | 201–500 |
| Funding | Series C · $38M raised | Debt |
| Best for | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
Insightly
Plus$29user / month, billed annually
Professional$49user / month, billed annually
Enterprise$99user / month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Insightly vs Keap”, https://slateindex.ai/compare/insightly-vs-keap, data of Nov 3, 2026. Licence: CC BY 4.0.