KeapSmall business CRM and automation platform
vs
ZapierBuild and scale AI workflows and agents across 9,000+ apps
Comparison · Marketing Automation · weekly run Nov 2
Keap vs Zapier
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Zapier is the stronger AI pick in Marketing Automation: it has a visibility score of 12.1 versus 0.9 for Keap.
Choose Keap if…
- Flat tiers pricing suits your budget better than usage-based
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Choose Zapier if…
- You want the brand AI engines rank higher (12.1 vs 0.9)
- You want a free plan to start
- You need more native integrations (9000+ vs 5000+)
- AI answers describe it more positively (29% vs 25% positive)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Keap | Zapier |
|---|---|---|
| Visibility score | 0.9% | 12.1% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #32 | #10 |
| Share of voice | 0.2% | 4% |
| Mentions this run | 1 | 23 |
| Positive in AI answers | 25% | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Keap 0pp · Zapier 0pp over 0 weekly runs.
Engine by engine
Zapier leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
KeapZapier
Head to head in AI answers
0 engine answers name both brands
0Keap ranked higher
0Zapier ranked higher
Features, pricing & fit
| Dimension | Keap | Zapier |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $299 / mo | Free; paid from $19.99 / mo |
| Free plan | No | Yes |
| Deployment | Cloud | Multi-tenant cloud |
| Integrations | 5000+ | 9000+ |
| Compliance | — | SOC 2 Type II, SOC 3, GDPR, CCPA |
| Support | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center | Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on |
| Founded | 2001 | 2011 |
| Headquarters | Chandler, Arizona, United States | San Francisco, CA |
| Employees | 201–500 | 501–1,000 |
| Funding | Debt | Equity crowdfunding |
| Best for | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation | Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps. |
Plans side by side
Zapier
Free$0month
Professional$19.99month (starting from)
Team$69month (starting from)
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Zapier
- Easy to use and integrates with thousands of apps
- Powerful AI agent and workflow automation
- Strong user ratings on G2 and Capterra
- Widely adopted general integration and workflow tool
- Free tier with no time limit or credit card needed
- Free plans have limited monthly activities
- Not a standalone marketing automation platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Keap vs Zapier”, https://slateindex.ai/compare/keap-vs-zapier, data of Nov 2, 2026. Licence: CC BY 4.0.