KlaviyoKlaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.
vs
MakeAI automation you can visually build and orchestrate in real time.
Comparison · Marketing Automation · weekly run Nov 2
Klaviyo vs Make
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Klaviyo is the stronger AI pick in Marketing Automation: it has a visibility score of 21.6 versus 12.2 for Make, and ranks ahead in 90% of the answers that name both.
Choose Klaviyo if…
- You want the brand AI engines rank higher (21.6 vs 12.2)
- AI answers describe it more positively (55% vs 41% positive)
- You need ISO 27017 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Make if…
- You need more native integrations (3500+ vs 400+)
- You need GDPR or SOC 3 coverage
- Free tier with 1,000 credits per month
- Transparent pricing with paid plans from $12/month
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Klaviyo | Make |
|---|---|---|
| Visibility score | 21.6% | 12.2% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #6 | #9 |
| Share of voice | 5.9% | 3.8% |
| Mentions this run | 33 | 22 |
| Positive in AI answers | 55% | 41% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Klaviyo 0pp · Make 0pp over 0 weekly runs.
Engine by engine
Klaviyo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
KlaviyoMake
Head to head in AI answers
10 engine answers name both brands
9Klaviyo ranked higher
1Make ranked higher
| Prompt | Engine | Klaviyo | Make |
|---|---|---|---|
| What features matter most in a marketing automation platform? | ChatGPT | #6 | #1 |
| What are the best marketing automation tools in 2026? | ChatGPT | #3 | #12 |
| What are the best marketing automation tools in 2026? | Perplexity | #3 | #11 |
| Best marketing automation platform for startups | ChatGPT | #6 | #9 |
| Best marketing automation platform for enterprise | Perplexity | #6 | #8 |
| Compare the leading marketing automation platforms | Perplexity | #5 | #11 |
| Best marketing automation platform with AI features | Perplexity | #2 | #10 |
| Which marketing automation vendors do analysts recommend? | ChatGPT | #6 | #17 |
| Which marketing automation tools offer annual discounts? | Perplexity | #11 | #12 |
| Official website of the top marketing automation platform vendors | Perplexity | #5 | #19 |
Features, pricing & fit
| Dimension | Klaviyo | Make |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | Cloud, hosted on Amazon AWS |
| Integrations | 400+ | 3500+ |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017 | GDPR, SOC 2 Type II, SOC 3, ISO 27001 |
| Support | Email support, Help Center and documentation, Klaviyo Academy courses, Klaviyo Community | Help center, Community forum, 24/7 support on Enterprise plans, Dedicated support team on Enterprise plans |
| Founded | 2012 | 2012 |
| Headquarters | Boston, MA, United States | Prague, Czech Republic |
| Employees | 1,001–5,000 | 201–500 |
| Funding | IPO | — |
| Best for | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. | Teams and organizations deploying AI and automation across the business, from a single department to company-wide. |
Plans side by side
Make
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Klaviyo
- Leading choice for ecommerce, Shopify and online stores
- Deep data-driven behavioral automation and predictive analytics
- Email and SMS marketing for ecommerce brands
- Free to start with no credit card required
- Bills monthly only, with no standard annual billing discount
Make
- Free tier with 1,000 credits per month
- Transparent pricing with paid plans from $12/month
- Visual, no-code automation between existing apps
- Integrations with more than 3,000 apps
- Built-in AI agents for business workflows
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Klaviyo vs Make”, https://slateindex.ai/compare/klaviyo-vs-make, data of Nov 2, 2026. Licence: CC BY 4.0.