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SlateIndex
KlaviyoKlaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.
vs
UserlistAdvanced Email Automation for Product Marketers
Comparison · Email Marketing · weekly run Nov 2

Klaviyo vs Userlist

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Klaviyo is the stronger AI pick in Email Marketing: it has a visibility score of 24 versus 1.2 for Userlist.

Choose Klaviyo if…

  • You want the brand AI engines rank higher (24 vs 1.2)
  • You want a free plan to start
  • You need SOC 2 Type II or ISO 27001 or ISO 27017 coverage
  • You prefer a larger, established vendor (1,001–5,000 employees)

Choose Userlist if…

  • Recommended as a top choice on B2B SaaS shortlists

AI visibility side by side

Latest weekly run · Nov 2

Metric Klaviyo Userlist
Visibility score24%1.2%
Change vs last weekNewNew
Rank in Email Marketing#6#32
Share of voice6.4%0.4%
Mentions this run332
Positive in AI answers55%—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Klaviyo 24%

Klaviyo 0pp · Userlist 0pp over 0 weekly runs.

Engine by engine

Klaviyo leads on 3 of 3 engines

ChatGPT
29.1%
1.7%
AI Mode
19.6%
0%
Perplexity
23.3%
2%
KlaviyoUserlist

Head to head in AI answers

0 engine answers name both brands

0Klaviyo ranked higher
0Userlist ranked higher

Features, pricing & fit

DimensionKlaviyoUserlist
Pricing modelUsage-basedUsage-based
Entry priceContact salesContact sales
Free planYesNo · 14-day trial
Integrations400+—
ComplianceSOC 2 Type II, ISO 27001, ISO 27017—
SupportEmail support, Help Center and documentation, Klaviyo Academy courses, Klaviyo CommunityEmail support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise
Founded20122017
HeadquartersBoston, MA, United StatesAtlanta, Georgia, United States
Employees1,001–5,0001–10
FundingIPOPre-seed from 21 angel investors
Best forEcommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises.Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users.

Plans side by side

Klaviyo

Free$0month
Klaviyo pricing

Userlist

BasicCustommonth, 10,000 users included; $10/month for each additional 1,000 users
ProfessionalCustommonth, 10,000 users included; $12/month for each additional 1,000 users
EnterpriseCustomcontact sales
Userlist pricing

Pros and cons

Themes from the AI answers that mention each brand

Klaviyo

  • Leading choice for ecommerce, Shopify and online stores
  • Deep data-driven behavioral automation and predictive analytics
  • Email and SMS marketing for ecommerce brands
  • Free to start with no credit card required
  • Bills monthly only, with no standard annual billing discount

Userlist

  • Recommended as a top choice on B2B SaaS shortlists

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “Klaviyo vs Userlist”, https://slateindex.ai/compare/klaviyo-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.